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Thick Data and Big Data

Industry-Specific
Digital Skills

Schedule

Duration

7 a.m.

PRESENTATION

Detect trends, analyze patterns behavioral, to learn more about For customers, these are some of the benefits provided by the Big Data, but one might wonder whether the information provided by management and the big data analysis.

The mistake made in many Big Data strategies today is to place greater emphasis on the quantitative data that to the qualitative. Placing blind faith in numbers while avoiding so-called «dense data» and more complex data, known as Thick Data It could be a mistake in the long run.

Through this training in Thick Data and Big Data You will gain the knowledge necessary to make the right decisions in the context in which we find ourselves.

Objectives

– Learn what the Big Data and the Thick Data and what are the subtle differences between them.

– Understand the importance of store and retrieve information in a digital world.

– Understand the relevance and importance of properly selecting the data sources.

– Understand how Thick Data can add value to the qualitative information..

Syllabus

TEACHING UNIT 1. THE BIG DATA REVOLUTION: BIG DATA AND THICK DATA.

  1. What is Big Data?
  2. What about Thick Data? What is the subtle difference between the two terms?
  3. The Big Boom in Big Data
  4. The Importance of Storing and Retrieving Information
  5. What is the role of data sources?
  6. Innovative solutions through data selection
  7. Nature of Big Data Sources

TEACHING UNIT 2. MAKING SMART DECISIONS

  1. Thick Data: The Value of Qualitative Data. Understanding Human Emotions, Intentions, and Feelings
  2. Phases of a Big Data Project
  3. Big Data for Business
  4. The Role of Big Data in the Decision-Making Process
  5. Operational Decision-Making

TEACHING UNIT 3. HOW TO GROW A BUSINESS THROUGH BIG DATA AND ITS APPLICATIONS

  1. Strategic Marketing and Big Data
  2. Open Data
  3. Example of Open Data Use
  4. IoT (Internet of Things)
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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