Detecting trends, analyzing behavioral patterns, getting to know customers better, these are some of the benefits that Big Data achieves, but it is worth asking whether the information provided by the management and analysis of massive data is really enough.
The mistake today in many Big Data strategies is to give more weight to quantitative data than to qualitative data. Putting blind faith in numbers while avoiding the so-called ‘dense’ and more complex data, called Thick Data can be a mistake in the long run.
Through this training in Thick Data and Big Data you will acquire the necessary knowledge to make the right decisions in the context in which we find ourselves.