Thick Data and Big Data

Name: Thick Data and Big Data
Brand: Educa PHAROS
SKU: AFO028PRN
Availability: InStock

Industry-Specific

Digital Skills

Schedule

Duration

7 a.m.

PRESENTATION

Detecting trends, analyzing behavioral patterns, getting to know customers better, these are some of the benefits that Big Data achieves, but it is worth asking whether the information provided by the management and analysis of massive data is really enough.

The mistake today in many Big Data strategies is to give more weight to quantitative data than to qualitative data. Putting blind faith in numbers while avoiding the so-called ‘dense’ and more complex data, called Thick Data can be a mistake in the long run.

Through this training in Thick Data and Big Data you will acquire the necessary knowledge to make the right decisions in the context in which we find ourselves.

Objectives

To know what Big Data and Thick Data are and what are the nuances that differentiate them.
To understand the importance of storing and extracting information in a digitalized world.
To see the relevance and importance of a correct selection of data sources.
To understand how Thick Data is capable of adding value to qualitative information.
To know in which phases a Big Data project is divided.
To learn how to make strategic and operational decisions thanks to a massive information analysis.
Discover the Internet of Things (IoT) and its applications and its relationship with Big Data.

Syllabus

DIDACTIC UNIT 1. THE BIG DATA REVOLUTION: BIG DATA AND THICK DATA 1. What is Big Data? 2. What about Thick Data? What is the nuance to differentiate both terms? 3. The Big Data boom 4. The importance of storing and extracting information 5. What is the role of data sources? 6. Innovative solutions thanks to data selection 7. Nature of Big Data sources DIDACTIC UNIT 2. SMART DECISION MAKING 1. Thick Data, the value of qualitative. Understand human emotions, intentions and feelings 2. Phases in a Big Data project 3. Big Data focused on business 4. Support of Big Data in the decision-making process 5. Operational decision making DIDACTIC UNIT 3. HOW TO GROW A BUSINESS THROUGH BIG DATA AND ITS APPLICATIONS 1. Strategic marketing and Big Data 2. Open data 3. Example of use of Open Data 4. IoT (Internet of Things)

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Are the masterclasses live?

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Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.