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Service Marketing Planning

Corporate
Digital Skills

Business Management and Finance

Duration

35h

PRESENTATION

In the business world, it is important to understand the different fields of marketing in the service sector, within the field of marketing and public relations. With this training program in Service Marketing Planning You'll be able to navigate the industry and plan the strategy for marketing plans focused on customer satisfaction from companies in the service sector, among other activities. This training is designed to provide you with a solid understanding of how plan, manage, and implement Effective marketing strategies in the service sector in an environment competitive business environment and constantly changing.

Objectives

  • Plan the strategy for marketing plans focused on customer satisfaction for companies in the service sector.

  • Understanding the evolution of the marketing and services in the current context.

  • Design effective strategies for the development of products and services.

  • Evaluate and develop plans advertising, promotion, and merchandising for services.

Syllabus

TEACHING UNIT 1. FUNDAMENTALS OF SERVICES MARKETING

  1. Trends in Sales and Services
  2. Global Competition in Services

TEACHING UNIT 2. MARKETING MIX STRATEGIES

  1. The Marketing Mix Applied to Services
  2. The Value-Effort Equation
  3. How Services Are Delivered to Customers

TEACHING UNIT 3. STRATEGIES IN ACTION

  1. Competitive Analysis
  2. Discover business opportunities
  3. Understand and meet the needs of the target segment
  4. Launch of New Services
  5. Evaluate an advertising, promotion, and merchandising plan
  6. Relationship Marketing
  7. Internet Services Marketing
  8. Growing Through Franchising

TEACHING UNIT 4. MARKETING DIAGNOSIS AND PLAN

  1. The Importance and Structure of a Marketing Plan
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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