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Mastery and Management of Social Networks in the Workplace

Cross-cutting
Digital Skills

Soft skills

Duration

40 hours

PRESENTATION

Mastery and Management of Social Media in the Workplace is relevant in today's market due to the growing importance of social media in the productivity and daily activities of companies. This course covers key aspects such as trends on the major social media platforms and their management tools. By choosing this course, students will gain relevant knowledge to manage social media profiles, taking advantage of the main features offered to increase productivity and improve business communication. Students will learn how to make the most of social media, especially Facebook, Instagram, LinkedIn, and Twitter, becoming advanced users.

Objectives

  • Understand the fundamentals of the main social networks.

  • Discover firsthand everything related to social media management and business communication.

  • Know the structure to follow for using social media at an advanced levell.

  • Assimilate the Key Actions to Increase Productivity through specific social media tools.

Syllabus

UNIT 1. MASTERING SOCIAL MEDIA Approaching the New Internet Model Identifying a Community Manager Using Social Networks Characteristics of Social Networks Using Other Social Networks Case Study UNIT 2. MAKING THE MOST OF FACEBOOK Getting Started with Facebook Facebook for Business Fan Page Configuration Message Settings: Facebook Messenger Types of Posts Creating Events Facebook Marketplace Page Administration Facebook Insights UNIT 3. USING INSTAGRAM TO ENGAGE AUDIENCES Introduction to Instagram Instagram for Business Content Creation Using Hashtags Instagram Stories Creative Tools Collaboration with Influencers Key Statistics UNIT 4. CONNECT WITH OTHER COMPANIES ON LINKEDIN Introduction to LinkedIn LinkedIn for Business Profile Creation and Optimization Groups SEO for LinkedIn Analytics on LinkedIn LinkedIn Recruiter UNIT 5. X FOR EFFECTIVE COMMUNICATION Introduction to X Basic elements of X X for companies Customer service via X Content Use of Hashtags and Trending Topics X Analytics X Pro Audiense Hootsuite Bitly
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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