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Mastery and Management of Social Networks at Work

Transversal
Competencias Digitales

Soft skills

Duración

40h

PRESENTACIÓN

Mastery and Management of Social Media at Work is relevant in today’s market due to the growing importance of social media in the productivity and daily activities of companies. This course covers key aspects such as trends in the main social networks and their management tools. By choosing this course, students will gain applicable knowledge to manage social media profiles, leveraging the main features offered to increase productivity and improve business communication. Students will learn how to make the most of social media, especially Facebook, Instagram, LinkedIn, and Twitter, becoming advanced users.

Objetivos

  • Understand the fundamentals of the main social networks.

  • Discover firsthand everything related to social media management and business communication.

  • Know the structure to follow for using social media at an advanced level.

  • Assimilate the key actions to increase productivity through specific social media tools.

Temario

UNIT 1. MASTER SOCIAL MEDIA Approaching the New Internet Model Community Manager Identification Use of Social Networks Characteristics of Social Networks Using other Social Networks Case study UNIT 2. TAKE FULL ADVANTAGE OF FACEBOOK Getting started with Facebook Facebook for business Fanpage Configuration Message Settings: Facebook Messenger Types of Posts Creating events Facebook Marketplace Page administration Facebook Insights UNIT 3. INSTAGRAM TO APPEAL AUDIENCES Introduction to Instagram Instagram for business Content creation Using Hashtags Instagram Stories Creative tools Collaboration with Influencers Key statistics UNIT 4. CONNECT WITH OTHER COMPANIES ON LINKEDIN Introduction to LinkedIn LinkedIn for business Profile creation and optimization Groups SEO for LinkedIn Analytics on LinkedIn LinkedIn Recruiter UNIT 5. X FOR EFFECTIVE COMMUNICATION Introduction to X Basic elements of X 3.X for companies Customer service through X Contents Use of Hashtags and Trending Topics X Analytics X Pro Audiense Hootsuite Bitly
Solicitud de información

¿Los cursos de Educa PHAROS son convalidables?

Muchos cursos pueden convalidarse como asignaturas de los másteres de Structuralia.

Catálogo Cursos Especializados

Datos de nuestra área

+ 1.483

Horas

+88.999

Minutos

264

Cursos

Educa PHAROS es un modelo formativo de nueva generación que posiciona al capital humano de la empresa a la vanguardia. A través de una plataforma que se adapta a la imagen corporativa de cada empresa y con un total de más de 900 cursos se consigue una formación específica para cada organización. La tarifa plana ilimitada, proporciona a cada empresa el número de cursos que se ajuste a sus necesidades y también la posibilidad de determinar qué empleados podrán tener acceso.
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