E-commerce SEO

Name: E-commerce SEO
Brand: Educa PHAROS
SKU: AFO028QBZ
Availability: InStock

Industry-Specific

Digital Skills

Other Sectors

Duration

3:00 p.m.

PRESENTATION

The ‘Course on E-commerce SEO’ will help you understand how Google's algorithm works, and you'll learn the key steps you can take to make your content rank rank higher in search engine results (SERPs). You'll discover The Importance of Conducting an SEO Audit of Your E-commerce Site and learn what you need to do to make life easier for Google’s crawlers. You’ll learn all the on-page and off-page steps you can take to optimize your website. You’ll learn all the key points to consider: crawling and indexing, keyword research, content, and link building strategies, outbound and inbound link building, web architecture, user experience (UX). You will optimize images for SEO and create persuasive content that includes long-tail keywords. You will learn how to audit your e-commerce site and identify factors that negatively impact your website's search rankings.

Objectives

To search for and select the most suitable keywords for your e-commerce.
To know the difference between indexing and crawling.
To learn about the main internal and external positioning factors.
To identify the Differences between SEO and SEM.
To design an optimized hierarchy of menus and web categories.
To understand the importance of Google My Business and recommendations and reviews for Local SEO.
To create quality links and an effective link building strategy.

Syllabus

TEACHING UNIT 1. HOW TO BE VISIBLE TO GOOGLE AND MAKE IT YOUR ALLY 1. What Are Google SERPs? Take Advantage of Search Intent 2. Do You Know the Difference Between Crawling, Indexing, and Ranking? 3. Understand the Main Google Algorithms and How They Work 4. Differences Between SEO and SEM 5. On-Page SEO and Off-Page SEO: Which One Ranks Better? LEARNING UNIT 2. ON-PAGE SEO: CREATE A WEBPAGE TO ACHIEVE GOOD RANKINGS 1. Keywords: Find the Best Ones for Your Website! 2. Title and Meta Description: Write Them Effectively! 3. Web Architecture for SEO 4. Categories and Product Pages: A Strategy for Google! 5. SEO for Images: Don’t Forget About Google Images! 6. Web Usability: A Key Ranking Factor LEARNING UNIT 3. OFF-PAGE SEO: GET PEOPLE TALKING ABOUT YOU 1. What Is Off-Page SEO and How Does It Benefit Your E-commerce Business? 2. Content Marketing and SEO: Two Sides of the Same Coin 3. Copywriting: Create Persuasive Content for SEO 4. Content Cannibalization: What It Is and How to Avoid It 5. Link Building: Know the Best Techniques and Strategies 6. Local SEO: Tips to Make Your E-commerce Business the Benchmark in Your Area 7. SEO on Social Media LEARNING UNIT 4. THE BEST SEO TOOLS TO BOOST YOUR E-COMMERCE 1. The Best SEO Tools and Applications 2. Google Search Console and Google Analytics 3. Checklist and Tools for Conducting an SEO Audit 4. SEO Metrics to Measure Your E-Commerce’s Ranking 5. SEO Trends

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Are the masterclasses live?

Who is it intended for?

What features does Educa PHAROS have?

What guarantees does Educa PHAROS offer?

Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.