Ecommerce SEO

Sectorial

Competencias Digitales

Otros Sectores

Duración

15h

PRESENTACIÓN

The ‘Course on Ecommerce SEO’ will help you understand how Google’s algorithm works and you will learn the main actions you can take to make your content rank better in the search engine results (SERPs). You will discover the importance of doing an SEO audit of your ecommerce and know what you need to do to make life easier for Google’s spiders. You will learn all the on page and off page actions that can be done to optimise your website. You will learn all the key points to consider: crawling and indexing, keyword research, content and link building strategies, outbound and inbound link building, web architecture, user experience (UX). You will optimise images for SEO and create persuasive content including long-tail keywords. You will learn how to audit your ecommerce and detect factors that negatively affect the positioning of your website.

Objetivos

To search and select the most suitable keywords for your ecommerce.
To know the difference between indexing and crawling.
To know the main internal and external positioning factors.
To identify the differences between SEO and SEM.
To design an optimised hierarchy of menus and web categories.
To know the importance of Google My Business and recommendations and reviews for Local SEO.
To create quality links and an effective link building strategy.

Temario

DIDACTIC UNIT 1. HOW TO BE VISIBLE TO GOOGLE AND MAKE IT YOUR ALLY 1. What Are Google SERPs? Take Advantage of Search Intent 2. Do You Know The Difference between Crawling, Indexing and Ranking? 3. Know The Main Google Algorithms and How They Work 4. Differences between SEO and SEM 5. On-Page SEO and Off-Page SEO. Which One Positions Better? DIDACTIC UNIT 2. ON-PAGE SEO: CREATE A WEBPAGE TO GET A GOOD POSITIONING 1. Keywords: Find The Best Ones for Your Website! 2. Title and Meta description Write them effectively! 3. Web Architecture for SEO 4. Categories and Product Sheets: A Strategy for Google! 5. SEO for Images: Don’t Lose Sight of Google Images! 6. Web Usability: Key Positioning Factor DIDACTIC UNIT 3. OFF-PAGE SEO: GET PEOPLE TALKING ABOUT YOU 1. What Is Off-Page SEO and What Benefits Does It have for Your Ecommerce? 2. Content Marketing and SEO: Two Sides of The Same Coin 3. Copywriting: Create Persuasive Content for SEO 4. Content Cannibalization: What It Is and How to Avoid It 5. Link Building: Know The Best Techniques and Strategies 6. Local SEO: Tips to Make Your Ecommerce The Benchmark in Your Area 7. SEO in Social Networks DIDACTIC UNIT 4. THE BEST SEO TOOLS TO BOOST YOUR ECOMMERCE 1. The Best SEO Tools and Applications 2. Google Search Console and Google Analytics 3. Checklist and Tools to Do An SEO Audit 4. SEO Metrics to Measure The Positioning of Your Ecommerce 5. SEO Trends

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¿Los cursos de Educa PHAROS son convalidables?

Muchos cursos pueden convalidarse como asignaturas de los másteres de Structuralia. 

Datos de nuestra área

+ 1.483

Horas

+88.999

Minutos

264

Cursos

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Educa PHAROS es un modelo formativo de nueva generación que posiciona al capital humano de la empresa a la vanguardia. A través de una plataforma que se adapta a la imagen corporativa de cada empresa y con un total de más de 900 cursos se consigue una formación específica para cada organización. La tarifa plana ilimitada, proporciona a cada empresa el número de cursos que se ajuste a sus necesidades y también la posibilidad de determinar qué empleados podrán tener acceso.