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E-commerce. Resource Optimization

Industry-Specific
Digital Skills

Other Sectors

Duration

60h

PRESENTATION

This formation of E-commerce: Resource Optimization begins with an introduction to the Web 2.0 and how this is transforming the way companies operate online. It then explores how save time, reduce costs, and improve customer service using digital resources. The course analyzes Web 2.0 marketing strategies, including the use of platforms, business directories, and online advertising. It also addresses the importance of a social media presence and online reputation management. Finally, it examines options for Generate revenue through e-commerce and related legal issues.

Objectives

  • Understanding the Web 2.0 principles and its application in businesses.

  • Identify ways to minimize costs using online resources.

  • Learn Web 2.0 marketing strategies to increase visibility on the Internet.

  • Explore our social media presence and manage online reputation.

Syllabus

TEACHING UNIT 1. MINIMIZING COSTS 1. Web 2.0 + the online world. 2. Save time. 3. Pay nothing, or pay less (within the law). 4. Happy customers, fewer complaints. TEACHING UNIT 2. INCREASING POTENTIAL CUSTOMERS (MARKETING 2.0) 1. Create a website? Not always… 2. Move «traditional» practices to the Internet. 3. Think «for» the web. 4. Tools, yes… but not all of them for everything. TEACHING UNIT 3. SOCIAL MEDIA PRESENCE 1. Get people talking about us. 2. Get people to speak well of us. 3. Look to the future: Web 3.0 and Marketing 3.0. TEACHING UNIT 4. GENERATING REVENUE (E-COMMERCE) 1. Solutions before creating an online store. 2. I want a store… 3. Improving the payment process. 4. M-Commerce. 5. Legal considerations.
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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