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Agile Marketing Methodologies for New Product Design

Corporate
Digital Skills

Business Management and Finance

Duration

40 hours

PRESENTATION

Marketing It is essential for the success of any business, and that includes the new product design. Participants in the training program on Agile Methodologies in Marketing for New Product Design will be equipped to use the various tools and procedures agile work, in order to process those products and projects that aim to solve problems of customers, and to that end, being able to provide value and flexibility their needs. The training is designed to help professionals and students understand and apply the agile methodologies in the field of marketing.

Objectives

  • Apply the fundamentals, terminology, tools, and methodologies of the agile framework, for project management and product design focused on solving customers' problems.

  • Identify the principles and values of the Agile Manifesto.

  • Understand the key concepts of the Lean model and its values.

  • Apply the principles of Lean Startup in the development of new products.

Syllabus

TEACHING UNIT 1. CONCEPTUAL FRAMEWORK OF THE LEAN AND AGILE MODELS AND THE OKR METHODOLOGY

  1. An Introduction to the Agile Approach
  2. Recognition of the Lean model as the foundation for continuous improvement and the pursuit of efficiency in new product development.
  3. Implementation of the OKR System as a New Management Model

TEACHING UNIT 2. DESIGN THINKING METHODOLOGY

  1. Introduction to People-Centered New Product Design.
  2. Application of the Design Thinking Methodology

TEACHING UNIT 3. PROJECT MANAGEMENT USING SCRUM AND KANBAN METHODOLOGIES

  1. Characterization of the Scrum Agile Framework
  2. Application of the fundamentals of the Kanban agile methodology:

TEACHING UNIT 4. LEAN STARTUP METHODOLOGY

  1. Application of the Principles of the Lean Startup Methodology
  2. Use of tools that complement the Lean Startup method.
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Hours

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Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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