Web Analytics

Name: Web Analytics
Brand: Educa PHAROS
SKU: AFO018310
Availability: InStock

Industry-Specific

Digital Skills

Schedule

Duration

1:00 p.m.

PRESENTATION

This training in Web Analytics provides a comprehensive overview of how to measure and analyze a website's performance. Throughout this course, you'll learn everything from the basics of web analytics to how to use key tools such as Google Analytics y Yahoo! Web Analytics. You will explore the relevant quantities that allow you to Evaluate a website's traffic and audience, which is essential for decision-making in digital marketing and online strategies. In addition to learning how to use these tools, participants will understand how to interpret the data and how to apply this knowledge to improve a website's effectiveness and digital strategies.

Objectives

Understanding the fundamental concepts and the use of web analytics.
Analyze and measure web traffic and a website's audience.
Become familiar with the key metrics in web analytics.
To know and use web analytics tools, including Google Analytics.

Syllabus

LEARNING UNIT 1. CONCEPT AND USE OF WEB ANALYTICS LEARNING UNIT 2. TRAFFIC AND AUDIENCE LEARNING UNIT 3. WEB ANALYTICS TOOLS

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Are the masterclasses live?

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Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.