Web Analytics with Google Analytics 4

Cross-cutting
Digital Skills

Digital Skills

Duration

25h

PRESENTATION

The "Web Analytics with Google Analytics 4" course is your gateway to a world of possibilities in the digital data analysis. In an era where e-commerce and an online presence are essential, the ability to interpret and use data is more valuable than ever. This course gives you the opportunity to master Google Analytics 4, an essential tool for understand user behavior and optimize the digital experience. Through video lessons, you'll learn how to provide your clients with accurate data, apply key KPIs to measure satisfaction, and improve marketing strategies. With growing demand for workers in the digital sector, acquiring these skills puts you at the forefront and prepares you to tackle current and future challenges. Become an indispensable professional in the digital field and take your knowledge to the next level.

Objectives

  • Understanding the use of Google Analytics to effectively inform your customers.

  • Identify and apply key techniques and KPIs to measure customer satisfaction.

  • Analyze the KPIs used in marketing to optimize digital strategies.

  • Set Up Google Analytics 4 to collect essential data from your website.

  • Interpreting Google Analytics Reports to make data-driven decisions.

  • Evaluate campaign performance using specific metrics and objectives.

  • Implement improvements in the user experience based on analytical data.

Syllabus

VIDEO LESSON 1. VIDEO PRESENTATION VIDEO LESSON 2. GOOGLE ANALYTICS FOR REPORTING TO YOUR CUSTOMERS VIDEO LESSON 3. KEY TECHNIQUES AND KPIs FOR MEASURING CUSTOMER SATISFACTION VIDEO LESSON 4. KPIs IN MARKETING VIDEO LESSON 5. GOOGLE ANALYTICS 4
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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