Web Analytics and Digital Marketing Plan

Name: Web Analytics and Digital Marketing Plan
Brand: Educa PHAROS
SKU: AFO0288YF
Availability: InStock

Corporate

Digital Skills

Business Management and Finance

Duration

30h

PRESENTATION

This formation of Web Analytics and Digital Marketing Plan It is a comprehensive training program that combines two essential aspects for success in the digital environment; it delves into the world of web analytics and its applicability in specific contexts, such as social media, online stores, and the SEO projects. Web analytics focuses on data collection and analysis, while digital marketing planning focuses on the Online campaign strategy and execution. Through this training, participants will gain key knowledge for setting effective goals for online projects and will understand crucial concepts such as acquisition, engagement, conversion, and loyalty.

Objectives

Understanding the fundamental concepts of the web analytics and the digital marketing.
Acquire skills to collect and analyze data relevant online sources.
Develop the ability to plan effective digital marketing strategies.
Learn how to evaluate and optimize the digital campaign performance.

Syllabus

LEARNING UNIT 1. SETTING THE GOALS OF AN ONLINE PROJECT: ACQUISITION, ENGAGEMENT, CONVERSION, LOYALTY. LEARNING UNIT 2. WITHOUT ANALYTICS, WE’RE BLIND. LEARNING UNIT 3. THE LEAN METHOD: FAIL FAST, FAIL CHEAP. LEARNING UNIT 4. THE DIGITAL MARKETING PLAN. LEARNING UNIT 5. WEB ANALYTICS APPLIED TO SOCIAL MEDIA. LEARNING UNIT 6. WEB ANALYTICS APPLIED TO ONLINE STORES. LEARNING UNIT 7. WEB ANALYTICS APPLIED TO SEO PROJECTS. LEARNING UNIT 8. TOOLS FOR ANALYSIS: CONNECTING WORDPRESS TO GOOGLE ANALYTICS AND GOOGLE WEBMASTER TOOLS; CONNECTING WORDPRESS TO MAILCHIMP / HOOTSUITE / FACEBOOK INSIGHTS / TWITTER ANALYTICS / INSTAGRAM ANALYTICS / LINKEDIN.

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Are the masterclasses live?

Who is it intended for?

What features does Educa PHAROS have?

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Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.