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Strategic Management and Communication

Cross-cutting
Digital Skills

Soft skills

Duration

8:00 p.m.

PRESENTATION

Thanks to this Course in Strategic Management and Communication You'll learn how strategic thinking works, its phases, and its key elements, as well as its importance in determining the strategic vision and develop leadership skills. You’ll learn about the techniques used in strategic management within a highly competitive. Communication is one of the most important pillars of any strategy business. As a result, you'll gain an understanding of what it means and how to improve communication. To apply this knowledge in a practical and up-to-date way, you'll explore its application in the rapidly growing field of social media.

Objectives

  • Delve into the world of business strategy.

  • To internalize the importance of communication within the company.

  • Become familiar with the concepts of Management strategic y competitiveness.

  • Implement communication techniques in social media.

Syllabus

TEACHING UNIT 1. STRATEGIC THINKING 1. Thinking and Planning Strategically 2. The Keys to Strategic Thinking 3. Phases of Strategic Thinking 4. The Strategic Vision 5. Strategic Thinking as a Key Element in Achieving Leadership TEACHING UNIT 2. COMPETITIVENESS AND STRATEGIC MANAGEMENT 1. Business competitiveness and competitive advantages 2. Competitive Advantage and the Creation of Added Value 3. Strategic Thinking 4. Policy, Planning, and Adaptive Strategy in a Competitive Environment 5. Forecasting, Foresight, and Scenario Planning TEACHING UNIT 3. COMMUNICATION 1. Information Processes 2. Concept and Channels of Communication 3. The Art of Communication 4. An In-Depth Look at Internal Communication 5. Interpersonal Relationships TEACHING UNIT 4. COMMUNICATION AND STRATEGY IN SOCIAL MEDIA 1. Company Visibility and Image Online 2. What Are We Going to Communicate? 3. Importance and Impact of Social Media 4. Where to Communicate: Types of Social Media 5. Disadvantages of Social Media
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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