Contact
Request a demo

Strategic Direction of the Hotel: Fundamental Principles

Industry-Specific
Digital Skills

Hospitality and Tourism

Duration

4h

PRESENTATION

The Course Strategic Direction of the Hotel: Fundamental Principles It offers you a deep immersion in the dynamic hospitality sector, an industry that is constantly growing and evolving. With the rise in global tourism, the demand for professionals trained in strategic management is higher than ever. This course will equip you with essential skills for analyzing the tourism environment—from PEST/EL analysis to Porter’s model—enabling you to identify threats such as the entry of new competitors and substitute products. You’ll learn to develop Effective Business Strategies, boosting your strategic thinking to become a leader in urban and resort hotels. With a focus on comprehensive resort management, we prepare you to make informed decisions that maximize the success of hotel properties. Join us and gain the competitive edge you need to stand out in the hospitality industry.

Objectives

  • Analyze the tourism environment using models PEST/EL y PORTER.

  • Identify threats competitors and substitute products in the hotel market.

  • Develop a effective strategic thinking for hotel management.

  • Understand the essential aspects of business strategy.

  • Apply different types of strategies in hotel management.

  • Efficiently manage urban and vacation hotels.

  • Evaluate facilities y services in resort complexes to enhance the offerings.

Syllabus

TEACHING UNIT 1. STRATEGIC ANALYSIS IN THE TOURISM INDUSTRY 1. Concept and Types of the Business Environment 2. Analysis of the General Business Environment (PEST/EL) 3. Analysis of the Specific Business Environment 4. Porter’s Analysis 5. Threat of New Entrants 6. Threat of Substitute Products TEACHING UNIT 2. FOUNDATIONS OF STRATEGIC MANAGEMENT IN THE HOTEL INDUSTRY 1. Introduction to Business Strategy 2. Strategic Thinking 3. Essential Aspects of Strategy 4. Types of Strategies LEARNING UNIT 3. INTRODUCTION TO TOURISM RESORTS 1. Introduction to Resort Management 2. City Hotels 3. Vacation Hotels 4. Facilities and Services
Request for Information

Related MOOCs

Course

Workplace Risk Prevention, Ergonomics, and Mental Health

The Course on Workplace Risk Prevention, Ergonomics, and Mental Health addresses the growing need to ensure environments...
Read more
Course

Digital Disconnection and Legal Compliance in the Workplace

In the age of remote work, hyperconnectivity has put companies under the scrutiny of the Labor Inspectorate....
Read more
Course

The Right to Digital Disconnection, Health, and Work Ethics

In a world of global digitization, hyperconnectivity has gone from being an advantage to becoming a challenge...
Read more

Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
Scroll to Top