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Strategic Direction and Marketing in Project Management

Industry-Specific
Digital Skills

Project Management

Duration

100h

PRESENTATION

The Course on Strategic Management and Marketing in Project Management It’s your gateway to a constantly growing industry with high demand for professionals. Today, organizations are looking for professionals capable of leading projects with a strategic vision and marketing skills that ensure their success. This online course will equip you to master key aspects such as scope, time, cost, and quality management, as well as to design plans for Effective marketing strategies. You'll learn how to position projects in digital environments using SEO and SEM, and how to manage online reputation. With a comprehensive approach, the course will prepare you to tackle complex challenges, making you a versatile and highly valued professional. If you aspire to excel in project management, this is your opportunity to acquire the necessary skills and advance your career.

Objectives

  • Understanding the fundamentals of project management to ensure its effective implementation.

  • Analyze the groups processes related to strategic project management.

  • Manage the scope, time, cost y quality of projects effectively.

  • Identify and mitigate risks in project management.

  • Develop a plan for marketing funds for various projects.

  • Optimize Search Engine Ranking SEO y SEM of an online project.

  • Improve the reputation online through the strategic use of social media.

Syllabus

LEARNING UNIT 1. INTRODUCTION TO PROJECT MANAGEMENT 1. Introduction to Project Management LEARNING UNIT 2. STRATEGIC PROJECT MANAGEMENT 1. Process Groups 2. Scope Management 3. Time and Schedule Management 4. Cost Management 5. Quality Management 6. Human Resources Management 7. Risk Management TEACHING UNIT 3. PROJECT MARKETING 1. Designing the Project Marketing Plan 2. Marketing Strategy 3. SEO and SEM for the Project 4. Social Media 5. Online Reputation 6. Legislation
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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