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Storytelling for Your Marketing Strategy

Corporate
Digital Skills

Business Management and Finance

Duration

9 a.m.

PRESENTATION

Currently, the advertisement is characterized by a strong creative element and by its presence in virtually every medium. Companies have developed many techniques to raise their profile and successfully market their products and services. The Storytelling It is one of those techniques, and it has become a crucial element in digital marketing strategies. The art of storytelling brings with it a form of advertising less invasive and a lot closest the customer, who will be delighted by the events they'll discover along the way. This course on Storytelling for Your Marketing Strategy It helps you understand the concepts and skills needed to apply this to your marketing strategy.

Objectives

  • Understanding what implies the storytelling, its main elements, and how it is applied in marketing.

  • Discover the keys to apply storytelling effective in your advertising campaigns.

  • Define the following step by step: application of storytelling, to incorporate it into your marketing strategy.

  • Discover different archetypes, media, and ways of telling stories.

  • Analyze success stories in marketing who used storytelling back in the day.

Syllabus

TEACHING UNIT 1. STORYTELLING: EVOKING EMOTIONS THROUGH STORIES

  1. The Power of Storytelling
  2. Storytelling as a Strategy for Attracting Audiences
  3. Brand Voice: Storytelling Applied to Branding
  4. Sales Pitches vs. Storytelling
  5. Forms of Storytelling in Digital Media
  6. Identity, Creativity, and Differentiation
  7. Make an impact, convince, persuade, move, and inspire through storytelling
  8. Styles, Uses, and Applications of Storytelling in Sales

LEARNING UNIT 2. STEPS FOR INCORPORATING STORYTELLING INTO YOUR MARKETING STRATEGY

  1. Define the goals you want to achieve
  2. Identify the target audience to whom you will tell your story
  3. What will your communication style and brand voice be?
  4. Identify Your Advertising Archetype
  5. Design the characters
  6. Choose the type of story: written, audiovisual, or three-dimensional
  7. Build Your Story
  8. Apply best practices to create impactful stories
  9. Success Stories

TEACHING UNIT 3. FROM STORYTELLING TO STORYDOING

  1. From Storytelling to Storydoing
  2. Examples of Storydoing Applications
  3. Best Streaming Platforms for Telling Your Story Live
  4. Influencers to create and promote Storydoing campaigns
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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