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Social Media

Cross-cutting
Digital Skills

Digital Skills

Duration

92h

PRESENTATION

The Course Social Media It offers you a unique opportunity to delve into a field that is constantly growing and has become essential to any communication and marketing strategy. Today, social media is the backbone of the digital ecosystem, and mastering it is crucial for personal and professional success. Through this course, you’ll gain knowledge about the effective use of platforms such as LinkedIn, Facebook, Instagram y YouTube, and you'll discover how quality content and metrics can boost your brand. You'll learn how to use tools like WordPress and techniques for Email Marketing, which are essential for increasing your visibility and engagement. The demand for professionals skilled in social media is high, and by completing this course, you’ll position yourself as an expert in a field with great career opportunities. Join us and transform your digital future.

Objectives

  • Understanding what social media and its use in today's digital contexts.

  • Identify the main platforms social media platforms and their features.

  • Recognize the importance of the content in the social selling strategy.

  • Analyze metrics to evaluate the effectiveness of social media strategies.

  • Explore the use of digital tools such as WordPress and Google Sites.

  • Apply concepts of email marketing in creating effective campaigns.

  • Develop skills to manage the personal brand on social media.

Syllabus

LEARNING UNIT 1. INTRODUCTION 1. Context and Objectives 2. What Are Social Media Platforms? 3. Using Social Media LEARNING UNIT 2. THE DIGITAL ECOSYSTEM 1. Definition and use of the term “Social Selling” 2. The importance of content 3. Metrics TEACHING UNIT 3. MAJOR SOCIAL MEDIA PLATFORMS 1. LinkedIn 2. Facebook 3. Instagram 4. WhatsApp 5. Twitter 6. YouTube TEACHING UNIT 4. SUPPORT TOOLS: CORPORATE WEBSITES 1. WordPress 2. Google Sites 3. Blogs 4. Email 5. Marketing
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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