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Social Media Marketing and Online Reputation Management

Corporate
Digital Skills

Business Management and Finance

Duration

40 hours

PRESENTATION

This training on Social Media Marketing and Online Reputation Management It appears as a a once-in-a-lifetime opportunity so that you can purchase valuable knowledge and skills in the digital world. In this training, you'll be immersed in the aspects essential online marketing and reputation management in the digital environment—all designed with you in mind, the professional that aims to stand out in this area.

Throughout the various instructional units, you will explore the power and influence social media, including key platforms such as Facebook, LinkedIn, Xing, and Twitter. You'll learn how to integrate effectively Social media in corporate strategy, identifying the channels appropriate and mastering the ability to measure the impact of your online stocks.

Objectives

  • Effectively integrating social media into corporate strategies.

  • Create relevant content on digital platforms.

  • Optimize the online marketing and social media marketing.

  • Properly use tools for management and monitoring.

  • Improve the positioning on search engines.

  • Efficiently manage content in virtual communities.

  • Develop strategies reputation management.

Syllabus

TEACHING UNIT 1. SOCIAL MEDIA IN BUSINESS Social Media: Facebook, LinkedIn, Xing, Twitter. Benefits. How to integrate social media into corporate strategy. Appropriate channels. Measuring impact. TEACHING UNIT 2. CREATING SOCIAL MEDIA CONTENT Web 2.0 sites. Blogs. Integrating platforms into the website. Video and photography. TEACHING UNIT 3. ONLINE MARKETING Introduction. Social Media Marketing. LEARNING UNIT 4. SMO. Basic tools. Management tools. Multiposting tools. Comprehensive management tools. Comprehensive monitoring tools. The new consumer. Identifying trends. Advertising on social media. How to measure online activities. TEACHING UNIT 5. SEARCH ENGINE OPTIMIZATION. What is it? How a search engine works. “On-page” factors. “Off-page” factors. TEACHING UNIT 6. CONTENT MANAGEMENT IN VIRTUAL COMMUNITIES. Introduction. Importance of content. Types of communities. Types of content. Content management online. TEACHING UNIT 7. THE COMMUNITY MANAGER. The person in charge of the virtual community. Responsibilities. Creating, managing, moderating, and energizing a community. Commercial content and commercial communities. The 3 laws of virtual communities. Trust. Legal Aspects and Intellectual Property. TEACHING UNIT 8. REPUTATION MANAGEMENT: ONLINE REPUTATION MANAGEMENT THEORETICAL CONTENT: Introduction. What is ORM? Online reputation plan. Analysis. Diagnosis. Asset planning and management. Monitoring. Plan Development and Implementation. Communication Plan. Audience Map/GDI. Content Creation Based on Stakeholder Groups. Asset Tactics. Analysis of the Online Spokesperson Strategy. Threats to the ORM Strategy.
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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