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Social Media: Developing a Social Media Plan

Cross-cutting
Digital Skills

Soft skills

Duration

8 a.m.

PRESENTATION

The course on Social Media: Developing a Social Media Plan will help you create and manage a social media plan for your brand or business. You'll learn the advantages that have the use of social media in your digital marketing strategy and how they can help you increase your business's sales. You'll identify your target audience, set goals, and select the social media platforms that will best help you achieve your goals. You'll learn about the key social media metrics and KPIs, and you'll analyze The most important metrics you should measure and monitor on social media channels.

Objectives

  • Create a Social Media Plan fully integrated into your digital marketing strategy.

  • Knowing the areas of focus to successfully manage a reputation crisis on social media.

  • Learn about the graphic design applications and editing of graphic, audiovisual, and audio content for your social media.

  • Create a content calendar by scheduling posts on various social media platforms.

  • Analyze the main Social media platforms in the Americas and monitor and measure the key KPIs.

  • Learn about the types of content to publish and create interesting and relevant content.

  • Set improvement plans and corrective actions.

Syllabus

TEACHING UNIT 1. SOCIAL MEDIA AUDIT AND ANALYSIS PHASE

  1. What is a social media plan, and why is it important to create one?
  2. Internal Assessment: Audit of Social Media Use as a Digital Marketing Channel
  3. External Analysis: The Social Media Landscape
  4. Analysis of Your Competitors on Social Media

TEACHING UNIT 2. OPERATIONAL PHASE: OBJECTIVES AND STRATEGIES OF THE SOCIAL MEDIA PLAN

  1. Identify your target audience on social media and segment your audience
  2. Define your specific social media goals
  3. Develop a strategic social media plan to determine the path you should take on social media
  4. Select the social media channels that best align with your goals
  5. How to Create Content and Types of Content
  6. Content Promotion Plan: Ways to Share Your Content
  7. Plan and schedule your posts—create an editorial calendar!
  8. Tools for scheduling content on different social media platforms
  9. Tools for designing and editing graphics, audiovisual content, and audio for your social media

TEACHING UNIT 3. MEASUREMENT AND MONITORING PHASE OF THE SOCIAL MEDIA PLAN

  1. Set a budget and determine the financial and personal resources needed
  2. Strategies for Times of Crisis: Manage Difficult Moments!
  3. Key Metrics to Analyze on Social Media
  4. Evaluation of Results and Improvement Plans
  5. Management, Monitoring, and Control Tools
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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