Social Media and Business

TEACHING UNIT 1. INTRODUCTION TO THE CONCEPTS OF SOCIAL NETWORK, COMMUNITY, CULTURE, IDENTITY, AND REPUTATION.

1. Basic Concepts.
2. Privacy on Social Media.
3. Good habits for using social media.
4. Social media as a place for meeting and socializing online.

TEACHING UNIT 2. THE EVOLUTION OF SOCIAL MEDIA.

1. The Origins of Social Media.
2. History of Social Media.
3. A Recent History of Social Media.
4. What is Web 2.0?

TEACHING UNIT 3. MAJOR 2.0 MEDIA, HORIZONTAL AND VERTICAL SOCIAL NETWORKS.

1. Blogs.
2. Wikis.
3. Forums.
4. Horizontal social networks.
5. Vertical social networks.
6. Content networks.
7. Global Statistics on the Use of New Technologies.

TEACHING UNIT 4. SOCIAL MEDIA AND CELL PHONES.

1. Browsing on smartphones.
2. Statistics on smartphones and tablets.
3. Where is the market headed?.
4. Social media on smartphones.

TEACHING UNIT 5. INTRODUCTION TO SOCIAL MEDIA MARKETING: HOW SMM CAN HELP A BUSINESS.

1. Basics of Digital Marketing.
2. The new brand value and its positioning.
3. Viral marketing: communication, engagement, virality.
4. The Strategy: Social Media Marketing as Part of the Marketing Mix.

TEACHING UNIT 6. SOCIAL MEDIA ADVERTISING.

1. Advertising Segmentation.
2. Promote yourself and gain followers on social media.
3. What is web analytics?.
4. Glossary of Terms.
5. Introduction to Google Analytics.
6. Social Media Analytics.

TEACHING UNIT 7. EXAMPLES OF SOCIAL MEDIA CAMPAIGNS

1. Example of a fashion campaign.
2. Example of an office supplies campaign.
3. Example of a beverage campaign.
4. Example of a food product campaign.
5. Example of a sportswear campaign.

TEACHING UNIT 8. TRENDS: THE FUTURE OF SOCIAL MEDIA.

1. Cloud computing, cloud services.
2. Simplicity. Usability.
3. Privacy.