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SEO for Your E-Commerce Site

Industry-Specific
Digital Skills

Other Sectors

Duration

3:00 p.m.

PRESENTATION

Training activities in SEO for Your E-commerce Site It will help you understand how Google's algorithm works, and you'll learn the key steps you can take to ensure your content «rankeen» better search engine results (SERPs). You'll learn about all the on-page and off-page strategies you can implement to optimize your website. You'll learn all the key points to keep in mind: crawling and indexing, keyword research, content strategies, and link building, creating outbound and inbound links, web architecture, user experience (UX). You'll optimize images for SEO and create persuasive content including long-tail keywords. You'll learn how to audit your e-commerce site and identify the factors that negatively impact your website's search rankings.

Objectives

  • Search for and select the keywords most appropriate for your e-commerce business.

  • Understanding the difference between indexing and crawling.

  • Identify the Differences between SEO and SEM.

  • Design a menu hierarchy and from optimized web categories.

Syllabus

LEARNING UNIT 1. HOW TO BE VISIBLE TO GOOGLE AND MAKE IT YOUR ALLY 1. What are Google SERPs? Make the most of users’ search intent 2. Do you know the difference between crawling, indexing, and ranking? 3. Learn about Google’s main algorithms and how they work 4. Differences between SEO and SEM 5. On-Page SEO vs. Off-Page SEO: Which ranks better? LEARNING UNIT 2. ON-PAGE SEO: CREATE A WEBSITE THAT RANKS 1. Keywords: Find the Best Ones for Your Website! 2. Title and Meta Description: Write Them Effectively! 3. Website Architecture for SEO 4. Categories and Product Pages: A Magnet for Google! 5. Image SEO: Don’t Lose Sight of Google Images! 6. Web Usability: A Key Ranking Factor LEARNING UNIT 3. OFF-PAGE SEO: GET PEOPLE TALKING ABOUT YOU 1. What Is Off-Page SEO and How Does It Benefit Your E-commerce Business? 2. Content Marketing and SEO: Two Sides of the Same Coin 3. Copywriting: Create Persuasive Content for SEO 4. Content Cannibalization: What It Is and How to Avoid It 5. Link Building: Learn the Best Techniques and Strategies 6. Local SEO: Tips to Make Your E-commerce Store the Go-To in Your Area 7. SEO on Social Media LEARNING UNIT 4. THE BEST SEO TOOLS TO BOOST YOUR E-COMMERCE STORE 1. The Best SEO Tools and Applications 2. Google Search Console and Google Analytics 3. Checklist and Tools for Conducting an SEO Audit 4. SEO Metrics to Measure Your E-commerce Site’s Rankings 5. SEO Trends
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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