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Search Engines and Strategic Planning

Industry-Specific
Digital Skills

Marketing and Communications

Duration

200 hours

PRESENTATION

Thanks to this Course on Search Engines and Strategic Planning You'll gain knowledge about SEO and strategic planning to stand out online and compete in this increasingly digital world. By the end of the course, you'll have the skills to implement an effective SEO strategy, from analyzing the competition and setting goals to conducting keyword research and creating content optimized. In addition, we mustn't forget that we'll take an in-depth look at how search engines work and at the algorithms used by Google, the world's most widely used search engine. Finally, you'll have the opportunity to learn about the keywords research and use them correctly.

Objectives

  • Learn about depth the concepts of SEO and SEM.

  • Understanding the operation from search engines.

  • Learn about the algorithms from Google and how they influence search engine optimization.

  • Knowing how to carry out a planning effective strategy.

  • Learn how to to investigate y select relevant keywords.

  • Understanding the importance the audience and the competition.

  • Learn How to Create Content optimized to improve search engine rankings.

Syllabus

TEACHING UNIT 1. WHAT IS SEO 1. Key Concepts 2. SEO vs. SEM 3. Context and Evolution of SEO 4. The Role of SEO in Digital Marketing 5. On-Page and Off-Page Factors in SEO LEARNING UNIT 2. SEARCH ENGINES 1. Search engines: components and how they work 2. The information search process 3. Search engine indexability 4. Types of search engines 5. Search terms and search intent LEARNING UNIT 3. THE SEARCH ENGINE PAR EXCELLENCE: GOOGLE 1. Relevance Factors 2. Evolution of Google’s Algorithms 3. The RankBrain Algorithm 4. Google Crawling 5. Google Panda 6. Google Penguin 4.0 7. Google Hummingbird 8. Penalties and Solutions 9. FLoC: Google’s Alternative to Cookies TEACHING UNIT 4. CONTENT MANAGEMENT SYSTEM 1. What Is a CMS? 2. Advantages and Disadvantages of CMSs 3. WordPress and WooCommerce 4. PrestaShop and Magento 5. JavaScript and CSS 6. HTML LEARNING UNIT 5. SETTING SEO GOALS 1. Developing an SEO Plan: Methodology and Planning 2. Competitor Research 3. Is Content King? 4. Local SEO and International SEO 5. Domain Types: Geolocation LEARNING UNIT 6. TARGET AUDIENCE AND MARKET NICHE 1. Defining the Target Audience 2. Market Segmentation 3. User Behavior and Purchase Decisions 4. The Conversion Funnel 5. Customer Journey LEARNING UNIT 7. KEYWORD RESEARCH 1. What Are Keywords? 2. Types of Keywords 3. Keyword Selection 4. Long-tail Keywords 5. Search Intent 6. Keyword Research Tools 7. Free Tools 8. Browser Extensions
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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