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Search Engine Optimization

Industry-Specific
Digital Skills

Marketing and Communications

Duration

200 hours

PRESENTATION

The world is changing, e-commerce is booming, all the information is on the Internet—if you want people to find you, you need to know the ins and outs from the search engine optimization. This SEO Course will give you the knowledge you need to implement a digital marketing strategy tailored to your business, giving it greater visibility on the Web. You’ll learn about the importance of SEO SEO and SEM and you'll learn how to apply them to your business. In addition, by learning about the CMS, you'll gain the required skills to manage various web platforms quickly and efficiently. Upon completing this training, you will be able to use such useful tools as WordPress, WooCommerce, Prestashop and Magento.

Objectives

  • Understanding what the SEO positioning.

  • Being able to use the tools SEO.

  • Learn what SEM is.

  • Use effective way the tools SEM.

  • Understanding what a CMS.

  • Using the tools WordPress, WooCommerce, Prestashop y Magento.

Syllabus

TEACHING UNIT 1. INTRODUCTION TO SEO 1. The Importance of SEO 2. How Search Engines Work 3. Google: Algorithms and Updates 4. How to Recover from a Google Penalty 5. SEO Strategy LEARNING UNIT 2. INTRODUCTION TO SEM 1. Introduction to SEM 2. Key Concepts of SEM 3. Bidding System and Ad Quality 4. Getting Started with Google Ads 5. Creating High-Quality Ads 6. Key Performance Indicators in SEM LEARNING UNIT 3. CONTENT MANAGEMENT SYSTEM 1. What Is a CMS? 2. Advantages and Disadvantages of CMSs 3. WordPress and WooCommerce 4. PrestaShop and Magento
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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