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Sales and Marketing

Industry-Specific
Digital Skills

Marketing and Communications

Duration

200 hours

PRESENTATION

In a dynamic and ever-changing economic environment, sales and marketing have become the cornerstones of any business's success. The Sales and Marketing Course It offers you the opportunity to acquire essential skills in market analysis, strategic planning, and digital marketing. You'll learn how to develop an effective digital marketing plan, understand neuromarketing, and master the CRM, key tools for improving your relationship with your customers. This course is designed to provide you with in-depth knowledge on how to attract and retain customers, as well as how to optimize the customer experience—an increasingly crucial aspect given the rise of e-commerce. With a focus on innovative strategies With skills in inbound marketing and neuromarketing techniques, you’ll be prepared to tackle the challenges of today’s market. Take advantage of this opportunity to learn online at your own pace, broadening your professional horizons and increasing your appeal in a job market with high demand for experts in sales y marketing.

Objectives

  • Analyze the market y segment customers to improve sales strategies.

  • Develop strategies for customer loyalty y management effective customer service.

  • Create a digital marketing plan aligned with business objectives.

  • Implement techniques for neuromarketing to influence purchasing decisions.

  • Optimize the use of CRM to improve customer relationship management.

  • Implement strategies for pricing to maximize sales profits.

  • Monitor the experience from the customer to generate added value.

Syllabus

TEACHING UNIT 1. MARKET ANALYSIS AND CUSTOMER PORTFOLIO 1. Introduction to the Market 2. Market Segmentation 3. The Law of Supply and Demand 4. Market Research 5. Areas of Application for Market Research 6. Objectives of Market Research 7. Types of Market Research Designs 8. Customer Portfolio TEACHING UNIT 2. MARKETING STRATEGIES IN BUSINESSES 1. Planning and Marketing 2. Determining the Product Portfolio 3. Strategic Pricing Management 4. Marketing Channels 5. Business Communication and Image 6. Customer Loyalty and Management Strategies LEARNING UNIT 3. THE DIGITAL MARKETING PLAN 1. The Digital Marketing Plan 2. Competitor Analysis 3. Demand Analysis 4. SWOT Analysis: The Current Situation 5. Objectives and Strategies of the Digital Marketing Plan 6. Basic Strategies: Segmentation, Positioning, Competitive Strategy, and Growth Strategy 7. Brand Positioning and Image 8. User Acquisition and Retention 9. Integrating the Digital Marketing Plan into the Company’s Marketing Strategy LEARNING UNIT 4. INTRODUCTION TO INBOUND MARKETING 1. What Is Inbound Marketing? 2. Content Marketing 3. Viral Marketing 4. Video Marketing 5. Online Reputation LEARNING UNIT 5. NEUROMARKETING MIX AND NEURO-SALES TECHNIQUES 1. The 4 Ps in Neuromarketing 2. Fundamentals and Methodology of Neurosealing 3. Neurocommunication in Sales 4. Product-Service Strategies 5. Packaging and Neuromarketing 6. The Price Factor in Neuromarketing TEACHING UNIT 6. SALES PLAN 1. Forecasting and its utility 2. Geographic analysis of the sales territory 3. Setting objectives 4. Difference between objectives and forecasts 5. Activity quotas 6. Market share quotas 7. Economic and financial quotas 8. Seasonality 9. The sales plan TEACHING UNIT 7. TYPES OF SALES 1. Direct sales 2. Distance sales 3. Multilevel sales 4. Personal sales 5. Other types of sales TEACHING UNIT 8. PRICING POLICY 1. Price sensitivity analysis 2. Price discrimination 3. Pricing strategies 4. Discount policies LEARNING UNIT 9. CUSTOMER EXPERIENCE 1. How to Monitor the Customer Experience 2. Customer Satisfaction and Experience Metrics 3. Generating Added Value for Each Customer 4. Neuromarketing LEARNING UNIT 10. CRM 1. Context 2. Phases of the CRM Process 3. Benefits and Advantages 4. Implementation 5. Is Your Company Ready? 6. Most Common Mistakes 7. CRM to Solve Business Problems
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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