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Point of Sale and Consumer Psychology

Industry-Specific
Digital Skills

Other Sectors

Duration

10 a.m.

PRESENTATION

Today, one of the keys to sales success lies in the establishment wherever the sale takes place, therefore, it is It is necessary to know the principles and criteria for the layout of the sales area. With this training program in Point of Sale and Consumer Psychology you'll be able to navigate the industry and define and organize point-of-sale human resources, in accordance with the criteria of the consumer behavior. You'll be able to acquire the necessary knowledge about the criteria and principles for the distribution of the retail space, among other things.

Objectives

  • Define and organize the human resources at the point of sale, based on consumer behavior criteria.

  • Learn about the distribution criteria of the sales area.

  • Gain knowledge about the human resources management and materials at the point of sale.

  • Analyze the consumer behavior at the point of sale.

Syllabus

TEACHING UNIT 1. PRINCIPLES AND CRITERIA FOR THE LAYOUT OF THE SALES AREA

  1. Business Criteria
  2. Space Optimization
  3. Product Complementarity

TEACHING UNIT 2. THE CONCEPT OF THE SCHOOL

  1. Locations of the Most Important Sectors
  2. Cold and hot zones in an establishment

TEACHING UNIT 3. HUMAN RESOURCE MANAGEMENT AT THE POINT OF SALE

  1. General Rules and Guidelines for Determining Human and Material Resources at the Point of Sale

TEACHING UNIT 4. MAIN TOOLS FOR UNDERSTANDING CONSUMERS

  1. Quantitative: consumer panels, distribution panels
  2. Qualitative: Geotypes

TEACHING UNIT 5. CONSUMER BEHAVIOR AT THE POINT OF SALE

  1. Rational Purchasing Behavior
  2. Irrational purchasing behavior
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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