TEACHING UNIT 1. LEGAL AND TAX PLAN FOR MANAGING A GRAPHIC DESIGN STUDIO OR WORKSHOP
Legal structure and business formation:
– Organizational structure: corporation, limited liability company, cooperative, sole proprietorship, employee-owned business, and others.
Establishing a Studio or Workshop:
– Commencing Operations
Tax Obligations:
– Permits
– Authorizations
– Insurance Enrollment
Tax Responsibilities:
– Payment Schedule
Labor Relations:
– Workers’ Statute
– Industry Regulations
– Contracts and Documents
Intellectual Property:
– Legal framework for intellectual property: intellectual property law, reproduction rights, copyright, relevant associations.
TEACHING UNIT 2. ECONOMIC AND FINANCIAL PLAN FOR MANAGING A GRAPHIC DESIGN STUDIO OR WORKSHOP
Investment Plan:
– The studio
– Technical resources
– Advertising resources.
Financing Plan:
– Opportunities for marketing the work: fairs, competitions, grants
Cost Analysis:
– General maintenance expenses
– Energy and insurance costs
– Safety, hygiene, and waste management costs in the studio or business
– Annual/monthly expenses
Revenue Estimate:
– External promotion:
* Advertising
* Participation in fairs and other events
* Expenses vs. Revenue
Profit and Loss Forecast
Project Evaluation:
– Quality Management
– Quality Control
Risk Factors
TEACHING UNIT 3. MARKETING PLAN FOR MANAGING A GRAPHIC STUDIO OR WORKSHOP
Marketing: Concept, Nature, and Function
Market Research
The Product: Concept and Types:
– Objectives
– Identification of Needs
Description of the Service:
– Analysis of the environment and market,
– Product, service, communication, distribution, and pricing policies for services provided
Service Quality: Customer Satisfaction Analysis
Promotion of the Graphic Design Studio or Workshop:
– Marketing and advertising plans
– Marketing and advertising systems and methods: traditional and modern (website, blog, portals)
– Corporate image
– Collaboration channels
– Return on investment from promotion
Distribution:
– Concept, functions, and distribution systems
Information-search techniques:
– Documentary sources
– Announcements related to the product and the company
TEACHING UNIT 4. ORGANIZATIONAL PLAN FOR THE GRAPHIC DESIGN STUDIO OR WORKSHOP
Organizational Techniques for Graphic Design Workshops or Studios
Organizational Structure:
– Phases of operations in a graphic design workshop or studio
– Human resources planning
Infrastructure:
– Organization of spaces, resources, and infrastructure
– Optimization of spaces, resources, and infrastructure
– Organization of materials, tools, and machinery in a graphic arts workshop or studio
Project development phases: established protocols
Time estimates
Lighting in the graphic arts workshop or studio
Safety measures: occupational safety, hygiene, and environmental management and protection in the workshop or company
TEACHING UNIT 5. MAINTENANCE PLAN FOR A WORKSHOP OR STUDIO
Maintenance methods:
– Safety features of machinery
– Tools and materials
– Safety, hygiene, and environmental protection measures: Current regulations on waste management and occupational health
– Inspection plan for the workshop and machinery
Updating IT resources: computer networks
Updating research resources: expressive and artistic resources
