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Optimize Your Digital Marketing Campaigns

Corporate
Digital Skills

Business Management and Finance

Duration

1h

PRESENTATION

Optimize Your Digital Marketing Campaigns It is an essential program in the age of the digital marketing, designed for Maximize the impact and efficiency of your online campaigns. This course offers a a comprehensive overview of how to analyze, refine, and improve digital marketing strategies to achieve specific goals. It focuses on advanced SEO and SEM techniques, effective use of social media, and online advertising, as well as in measuring return on investment (ROI) and optimizing conversion. Through real-world case studies, web analytics tools, and analyses of successful strategies, participants will learn to identify opportunities for improvement and to implement effective tactics to boost the performance of their digital campaigns.

Objectives

  • Analyze and optimize digital marketing campaigns to improve ROI.

  • Mastering tools for SEO and SEM to increase online visibility.

  • Use web analytics to make data-driven decisions.

  • Develop an integrated approach to digital marketing planning.

Syllabus

VIDEO LESSON 1. KPIs IN MARKETING VIDEO LESSON 2. WEBSITE OPTIMIZATION TECHNIQUES VIDEO LESSON 3. STAGES OF REVIEWING A GOOGLE ADS CAMPAIGN VIDEO LESSON 4. WHAT IS A SOCIAL MEDIA PLAN AND WHY IS IT IMPORTANT TO CREATE ONE? VIDEO LESSON 5. SOCIAL MEDIA STRATEGY VIDEO LESSON 6. OPTIMIZING INSTAGRAM FOR BUSINESSES VIDEO LESSON 7. SOCIAL CRM TO IMPROVE CUSTOMER RELATIONSHIPS VIDEO LESSON 8. ATTRACTING CUSTOMERS AND INCREASING SALES WITH LINKEDIN VIDEO LESSON 9. USING KEYWORDS AND SEO RANKING VIDEO LESSON 10. SEO FOR YOUR E-COMMERCE BUSINESS VIDEO LESSON 11. LEADS ARE THE KEY TO YOUR SUCCESS
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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