Mobile Marketing Plan

Corporate
Digital Skills

Business Management and Finance

Duration

30h

PRESENTATION

The Mobile Marketing Plan It's a complete immersion in the exciting world of mobile marketing. As mobile devices become an indispensable part of everyday life, understanding how to leverage them to promote products and services It has become essential for success in today's marketing landscape.

This training provides a comprehensive overview of all aspects of the mobile marketing, from analyzing the latest data on mobile device usage to developing mobile apps without any programming knowledge. It focuses on helping participants understand how mobile marketing can benefit their business and how they can use mobile-specific strategies to achieve their goals.

Objectives

  • Analyze Current mobile usage data to understand its significance.

  • Understanding the unique aspects of mobile marketing and the user behavior.

  • Master mobile design concepts, including Mobile First and Responsive Web Design.

  • Learn how to create applications without programming and determine its usefulness.

Syllabus

TEACHING UNIT 1. CURRENT DATA ON MOBILE PHONE USE. TEACHING UNIT 2. SPECIFIC ASPECTS OF MOBILE MARKETING AND USER BEHAVIOR. TEACHING UNIT 3. WEB FORMAT ON MOBILE DEVICES, THE “MOBILE FIRST” CONCEPT. WEB APPS AND RESPONSIVE WEB DESIGN. LEARNING UNIT 4. APPS: CREATING APPS WITHOUT KNOWING HOW TO CODE. WHO SHOULD HAVE AN APP? BENEFITS. LEARNING UNIT 5. THE MARKETING PLAN FOR MOBILE DEVICES: OBJECTIVES, TARGET AUDIENCES, STRATEGIES, AND ACTIONS. LEARNING UNIT 6. ACTION PLAN. TEACHING UNIT 7. DEFINING OBJECTIVES. TEACHING UNIT 8. TYPES OF AUDIENCES. TEACHING UNIT 9. TOOLS FOR IMPLEMENTATION. TEACHING UNIT 10. RESOURCES AND DOCUMENTATION.
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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