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Mobile Marketing and App Store Optimization (ASO)

Industry-Specific
Digital Skills

Marketing and Communications

Duration

150 hours

PRESENTATION

This online course on search engine optimization ASO (App Store Optimization) It addresses the needs of a growing number of marketing professionals, companies, and entrepreneurs who need to know how to increase an app’s visibility and downloads. The various app stores have very different characteristics that must be taken into account when tailoring a positioning strategy. In this course, you’ll learn all the elements and strategies necessary to boost the lawsuit and the success of your app—both in theory and in practice—along with other aspects of mobile marketing. The course offers the benefits of online learning, the latest trends and tools in ASO, and the support and personal attention of a top-notch team of specialized instructors.

Frequently Asked Questions About the Mobile Marketing and App Store Optimization Course

Is this course useful for in-house marketing teams?
Yes, it's geared toward digital marketing and growth teams at companies.
Does it include user acquisition strategies?
Yes, it covers ASO, organic acquisition, and app optimization strategies.
Can this be applied to B2B digital products?
Yes, it's especially useful for companies that have their own apps or digital services.
Does it provide performance metrics or KPIs?
Yes, it includes frameworks for measuring the impact of mobile campaigns.
Is it practical or theoretical training?
It takes a practical approach with direct applications in corporate settings.
Can it be incorporated into marketing training programs?
Yes, it is compatible with corporate digital training programs.

Objectives

  • Discover the behavior by users when searching for an app in the App Store.

  • Identify the main differences between Google Play and the Apple Store.

  • Learn how to implement the main tools y strategies App Store optimization.

  • Increase the visibility and number of downloads of your app.

Syllabus

TEACHING UNIT 1. FUNDAMENTALS OF MOBILE MARKETING 1. Introduction and Background 2. Value Creation and Stages of Mobility 3. The Mobile Phone as an Advertising Tool 4. Push and Pull Campaigns 5. Categories of Mobile Marketing 6. Levels of Interaction 7. Mobile Environments TEACHING UNIT 2. MOBILE STRATEGY 1. Mobile-Friendly Design: Responsive Design 2. Mobile and the Marketing Mix 3. Mobile Strategic Plan: SoLoMo Strategy 4. Mobile Advertising Formats 5. Mobile Ad Server 6. Mobile Advertising 7. Online and Mobile Integration TEACHING UNIT 3. MOBILE ANALYTICS 1. Introduction to Mobile Analytics 2. Google Analytics for Mobile 3. Mobile Analytics vs. Web Analytics 4. Mobile Tools and Tracking 5. Key Considerations for Measurement in Mobile Marketing COURSE UNIT 4. THE MOBILE USER 1. Mobile Consumption Trends 2. Prosumer 3. The «Touch» Generation 4. Hyperconnectivity 5. Mobile in the Customer Journey 6. Multitasking Users 7. Citizen Journalism and Mobile TEACHING UNIT 5. THE MOBILE MARKETING AND APPS BUSINESS 1. Traditional Internet vs. Mobile 2. Micro-Moments of Consumption 3. FIT Parsing Technology 4. Mobile Apps 5. App Strategy 6. App-Oriented Content 7. Business Models for Apps 8. App Promotion TEACHING UNIT 6. MOBILE APPS 1. What Is an App? 2. App Design and Development 3. Types of Mobile Apps 4. Business Models LEARNING UNIT 7. MOBILE SEARCH ENGINE OPTIMIZATION 1. How Does Mobile Search Engine Optimization Work? 2. Best Practices for Basic Mobile SEO 3. For Which Searches Should We Rank Our Website? 4. Finding Out How Our Keywords Rank 5. Tracking Mobile SEO and Our Keywords 6. Advanced SEO Practices LEARNING UNIT 8. INTRODUCTION TO APP STORE OPTIMIZATION (ASO) 1. Introduction to ASO (App Store Optimization) 2. The Importance of App Store Optimization (ASO) in Mobile Marketing Strategies 3. Relationship between Traditional SEO, SEM, Mobile SEO, and ASO 4. Key differences between Google Play and the Apple Store 5. Most-downloaded categories 6. Web domains with the “.app” extension 7. Types of Apps and Their Impact on ASO 8. Key KPIs in Your ASO Strategy LEARNING UNIT 9. ASO FACTORS AND TOOLS 1. On-Metadata ASO Factors on Google Play and the Apple Store 2. Off-metadata ASO factors on Google Play and the Apple Store 3. Tools to influence ASO LEARNING UNIT 10. IMPORTANT ELEMENTS OF ASO 1. ASO and keyword research 2. Traffic sources 3. Organic and Non-Organic Downloads 4. Visual Assets on the Google Play Store 5. Visual Assets on the Apple Store 6. Ratings and Reviews: How to Improve Them 7. Conversion Rate: How to Improve It 8. ASO-Optimized Icon Design LEARNING UNIT 11. ASO STRATEGIES 1. Visibility Through Traditional SEO and Mobile SEO 2. ASO and User Acquisition (UA) Campaigns 3. Seasonal ASO 4. Generating Downloads Through Social Media 5. How to Make Your App Go Viral and Ensure It’s Used Regularly 6. Checklist: Step-by-Step ASO Optimization LEARNING UNIT 12. LOCATION-BASED MOBILE MARKETING AND PROMOTIONS 1. Introduction to Mobile Promotions 2. Which Products Are Suitable for Mobile Coupons? Objectives and Expectations 3. Location-Based Marketing and Digital Proximity 4. Creating Mobile Loyalty Programs
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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