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Marketing Plan for Your Business

Corporate
Digital Skills

Business Management and Finance

Duration

11 a.m.

PRESENTATION

The marketing plays a key role in promoting and growing a business, and this course helps participants understand how to design marketing strategies that drive business success. Thanks to the course in Marketing Plan for Your Business You'll easily learn the steps to successfully implement a solid and effective marketing plan for your brand or business. You'll learn how to set yourself apart from your competition, you will analyze the threats and opportunities in your environment and identify the characteristics and interests of your target audience. You will define Sustainable and realistic goals for your business, and you'll apply the marketing strategies and initiatives the best ones for achieving your goals.

Objectives

  • Identify the competition and recognize their weaknesses and strengths.

  • Assess your current situation and determine the areas for improvement.

  • Set your most relevant metrics y KPIs.

  • Design a marketing plan that will help increase sales of your business's products and/or services.

Syllabus

LEARNING UNIT 1. FIRST STEPS IN CREATING A COMPREHENSIVE MARKETING PLAN FOR YOUR BUSINESS

  1. Assess Your Current Situation
  2. Check out the competition
  3. Analyze Your Buyer Persona
  4. Set Your Goals and Objectives
  5. Set Your Metrics and KPIs

TEACHING UNIT 2. SUCCESS STRATEGIES TO IMPLEMENT IN YOUR MARKETING PLAN

  1. Identify Your Target Audience
  2. Learn about the most successful marketing strategies
  3. Types of Media
  4. Develop Your Offline and Online Media Plan
  5. Design Your Action Plan
  6. Plan the timeline and set the roadmap
  7. Identify your resources and plan your budget
  8. Measure, adjust, and refine to optimize results
  9. Templates and useful resources for documenting your marketing plan
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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