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Management and Strategic Direction

Corporate
Digital Skills

Business Management and Finance

Duration

28 hours

PRESENTATION

In today's context, where the dynamics and business competitiveness As the business environment becomes increasingly complex, companies are seeking qualified professionals to tackle the challenges of the globalized market.

It is in this context that our training in Management and Strategic Direction, which aims to train professionals who are capable of tackling the challenges of the business world, conducting a comprehensive analysis of the market, identifying growth opportunities, and designing effective strategies to capitalize on them.

In addition, thanks to the training in Management and Strategic Direction You will acquire leadership skills that will enable you to guide teams toward achieving common goals, while fostering innovation and creativity along the way.

Objectives

  • Understanding the role of SMEs in the business world.

  • Develop leadership skills effective strategies for guiding teams toward success.

  • Master the development and implementation of a Business Plan comprehensive.

  • Analyze the market and develop strategies marketing and production strategies tailored to the business's needs.

  • Manage efficiently human resources, financial, and infrastructure sectors.

  • Apply Motivation and Leadership Techniques to enhance organizational performance.

Syllabus

TEACHING UNIT 1. BUSINESS, ORGANIZATION, AND LEADERSHIP 1. SMEs as Organizations 2. Leadership 3. A New Approach to Management TEACHING UNIT 2. THE BUSINESS PLAN I. CONDUCTING MARKET RESEARCH 1. Introduction 2. The Purpose of the Business Plan 3. The Introduction to the Business Plan 4. Business Description: Products or Services 5. Market Research TEACHING UNIT 3. THE BUSINESS PLAN II. BUSINESS PLANNING IN THE AREAS OF SALES MANAGEMENT, MARKETING, AND PRODUCTION 1. Marketing Plan 2. Production Plan TEACHING UNIT 4. THE BUSINESS PLAN III. PLANNING AND MANAGEMENT OF INFRASTRUCTURE, HUMAN RESOURCES, AND FINANCIAL RESOURCES 1. Infrastructure 2. Human Resources 3. Financial Plan 4. Risk Assessment. Project Evaluation 5. Legal Structure. Legal Form TEACHING UNIT 5. MANAGEMENT PROCESS, LEADERSHIP, AND MOTIVATION 1. The Management Process 2. Phases of the Management Process: Planning, Organizing, Directing, and Controlling 3. Leadership: Directing and Guiding 4. Motivation and Needs
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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