Lean Startup Methodology

TEACHING UNIT 1. THE ENTREPRENEUR AND THE LEAN STARTUP METHODOLOGY 1. Differences between a startup and a traditional company 2. The entrepreneur’s mindset 3. Business models 4. From the Business Model Canvas to the Lean Canvas 5. What is the Lean Startup? 6. Objectives and basic principles of the Lean Startup 7. Phases of the Lean Startup TEACHING UNIT 2. CREATE AND BUILD A MINIMUM VIABLE PRODUCT 1. Design Thinking in idea generation 2. Customer Journey and Product Roadmap 3. Characteristics of an MVP 4. Types of MVPs 5. How to Develop an MVP 6. Most Common Mistakes in Defining an MVP 7. MVP Validation Roadmap LEARNING UNIT 3. MEASURE AND TEST THE PRODUCT IN THE MARKET 1. Design experiments and hypotheses 2. Establish a measurement model using Lean metrics 3. Launch your MVP to the market through the appropriate channels 4. Schedule initial validation interviews with customers 5. Collect and analyze the results 6. Identify the limits of experimentation 7. Automate the process LEARNING UNIT 4. LEARN TO IMPLEMENT INNOVATIVE IMPROVEMENTS 1. Validated learning: learn how to learn 2. Identify pivots 3. Persevere 4. Lean Six Sigma as an optimization methodology 5. Learn to grow 6. Adjust and redefine your value proposition