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Lead Generation and CRM: Attract and Manage Your Customers

Industry-Specific
Digital Skills

Marketing and Communications

Duration

25h

PRESENTATION

The Course Lead Generation y CRM: Attract and manage your customers—this is your gateway to a booming industry, where the demand for trained professionals It just keeps growing. In such a competitive business environment, knowing how to identify and attract your ideal customers is crucial. You'll learn how to design winning strategies to attract irresistible leads and efficiently manage your customer base, increasing its customer loyalty and satisfaction. With our approach, you'll develop the essential skills to turn contacts into loyal customers and grow your business. This online course offers you the flexibility to learn at your own pace, adapting to your needs and allowing you to gain valuable knowledge from the comfort of your home. Don’t miss this opportunity to take your skills to the next level and stand out in an ever-changing job market!

Objectives

  • Identify to your ideal customers to optimize your marketing campaigns.

  • Develop effective strategies to attract Irresistible Leads and qualified.

  • Implement conversion techniques to transform leads in loyal customers.

  • Apply tools for CRM to efficiently manage your customer base.

  • Analyze and improve the customer experience to increase its customer loyalty.

  • Use key metrics to measure the success of your lead generation campaigns.

  • Develop a sustainable growth plan for your customer base.

Syllabus

LEARNING UNIT 1. ATTRACT YOUR IDEAL CUSTOMERS! What is lead generation? The key to attracting business opportunities CRM: Your Best Ally for Managing Customer Relationships From Prospects to Customers: The Connection Between Lead Generation and CRM LEARNING UNIT 2. WINNING STRATEGIES FOR CAPTURING IRRESISTIBLE LEADS Automated funnels: Turn visitors into real opportunities Automated tools for capturing leads (forms, landing pages, chatbots) How to Identify the Most Valuable Leads Using Lead Scoring Techniques? LEARNING UNIT 3. CONVERT, BUILD LOYALTY, AND GROW YOUR CUSTOMER BASE Effective nurturing: guide your leads all the way to conversion Metrics that matter: measure, analyze, and constantly improve Post-sale customer loyalty: turn customers into brand ambassadors
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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