Tips for Building Your Personal Brand

TEACHING UNIT 1. WHAT IS PERSONAL BRANDING? The New Professional Environment Personal Branding The Origins and Concept of Personal Branding Personal Branding and Professional Branding Personal Branding and Personal Marketing Reputation and Online Reputation Why It’s Important to Manage Your Personal Brand Elements and Characteristics of Your Personal Brand LEARNING UNIT 2. HOW TO DEVELOP YOUR PERSONAL BRAND Discover Your PURPOSE A Look at the Competition SWOT Analysis LEARNING UNIT 3. COMMUNICATING YOUR PERSONAL BRAND WITH IMPACT The Message, Communication Style, and Visual Identity Elevator Pitch Storytelling: Your Professional Narrative Key Strategies for Communicating Your Brand “with Impact” Key Strategies for Communicating Your Brand “with Impact” LEARNING UNIT 4. INTRODUCTION TO SOCIAL MEDIA: POSITIONING MY BRAND ON LINKEDIN Reasons to Choose LinkedIn Some Myths About LinkedIn “Personal” or “Company” Profile? “Premium” Account or Not? How to Create Your Personal LinkedIn Profile How to Get a “Standout” LinkedIn Profile Identifying Your “Target Audience» Interacting by Adding VALUE Dare to Post Understand Your SSI “Social Selling Index” LEARNING UNIT 5. BUILDING CONTACT NETWORKS: EFFECTIVE NETWORKING What Is “Networking”? The importance of mindset Plan your professional networking Networking is learned through practice Some types of professional networking events and forums How to get the most out of events Build your network on LinkedIn LinkedIn’s advanced search