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Key Elements for Building a Successful Brand

Corporate
Digital Skills

Business Management and Finance

Duration

12:00 p.m.

PRESENTATION

This training in Key Elements for Building a Successful Brand It will help you understand the entire process of brand creation and management. You'll learn the importance of building the Your brand's defining and distinguishing values and to align them with Your company's mission and vision. You'll select the ideal target audience to guide your brand communication strategies. You'll learn how to manage a brand reputation crisis. You will set the communication tone that's best suited to your audience, and you'll discover the importance of having a corporate identity manual to standardize brand guidelines, both within and outside the company, among other things you'll learn.

Objectives

  • Understanding the naming process and create memorable and distinctive brand names.

  • Identify the differences between the brand image, identity, and positioning.

  • Define the Your brand's visual identity: colors, typography, logo, etc.

  • Knowing how to manage a brand image crisis.

Syllabus

LESSON UNIT 1. THE BRAND AS A STRATEGIC ASSET

  1. What is a brand, and what is the purpose of brand image?
  2. Types of Trademarks
  3. Who is your brand's target audience? Identify your buyer persona
  4. Differences Between Brand Image, Brand Identity, and Brand Positioning
  5. Your Brand's DNA: Your Brand's Values, Mission, and Vision

TEACHING UNIT 2. KEY COMPONENTS OF A BRAND

  1. Brand Name Choose a catchy name!
  2. Create a simple but catchy slogan
  3. Isotype, imagotype, and isologo—what does each of these terms mean?
  4. Define your brand's color scheme and color palette
  5. Typography and Its Impact on Brand Perception
  6. Corporate Identity Manual: What Is It For?

TEACHING UNIT 3. COMMUNICATION AND PROMOTION OF YOUR BRAND

  1. Strategies to Increase Your Brand Awareness
  2. Brand Communication Tones
  3. Emotional, sustainable, outgoing—define your brand’s personality!
  4. Digital Identity and Online Reputation
  5. How to Manage a Brand Image Crisis
  6. Packaging, stationery, and promotional merchandise
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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