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Introduction to Regulations Governing Advertising

Corporate
Digital Skills

Business Management and Finance

Duration

45h

PRESENTATION

Currently, with the massification advertising and use of new media In the advertising industry, it is essential to train workers in this sector in the self-regulatory codes so that they can conduct themselves ethically in the practice of their profession and avoid commit violations that could result in disciplinary action. Through this training program in Introduction to Regulations Governing Advertising you'll be able to get a panoramic view the set of regulations and laws that affect the day-to-day operations of advertising companies and that must be taken into account when develop and promote campaigns.

Objectives

  • Purchase a panoramic view the set of rules and laws that affect the day-to-day operations of the advertising agencies.

  • To study the basic legislation on advertising in Spain.

  • Identify the industry codes and advertising self-regulation.

  • Learn about the Association for Self-Regulation Advertising, Autocontrol. Operations and Jury

    Industry codes.

Syllabus

TEACHING UNIT 1. BASIC ADVERTISING LAWS IN SPAIN

  1. The General Advertising Law, Law 34/1988, of November 11, LGP.
  2. Directive 2006/114/EC of the European Parliament and of the Council of December 12, 2006, on misleading and comparative advertising.
  3. Law 3/1991, of January 10, on Unfair Competition (LCD).
  4. Law 7/2010, of March 31, General Law on Audiovisual Communication (LGCA).
  5. Royal Legislative Decree 1/2007, dated November 16, approving the consolidated text of the General Law for the Protection of Consumers and Users

TEACHING UNIT 2. LEGISLATION GOVERNING ADVERTISING

  1. Organic Law 1/1982, of May 5, on the civil protection of the right to honor, personal and family privacy, and one’s own image.
  2. Royal Legislative Decree 1/1996, dated April 12, approving the consolidated text of the Intellectual Property Law.
  3. Law 17/2001, of December 7, on Trademarks.

TEACHING UNIT 3. DATA PROTECTION

  1. REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016, on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation)
  2. Organic Law 15/1999, of December 13, on the Protection of Personal Data (in force in those articles that do not conflict with the GDPR) and Royal Decree 1720/2007, of December 21, which approves the implementing regulations for Organic Law 15/1999 (in force to the extent that its provisions do not conflict with the GDPR).

TEACHING UNIT 4. LAWS GOVERNING THE ADVERTISING OF CERTAIN PRODUCTS AND SERVICES

  1. Financial Products
  2. Prescription and Over-the-Counter Medications
  3. Foods with therapeutic claims
  4. Alcoholic Beverages
  5. Motor Vehicles

TEACHING UNIT 5. PROMOTIONAL GAMES AND RAFFLES

TEACHING UNIT 6. SELF-REGULATION AND INDUSTRY-SPECIFIC ADVERTISING SELF-REGULATION CODES

  1. The Association for Advertising Self-Regulation, Autocontrol: How It Works and the Jury
  2. Industry Codes
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+ 1.483

Hours

+88.999

Minutes

264

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Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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