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Introduction to Big Data Marketing

Cross-cutting
Digital Skills

Digital Skills

Duration

6 a.m.

PRESENTATION

In a world where data is the new oil, Introduction to Big Data Marketing offers you the opportunity to immerse yourself in the fascinating world of Big Data and its application in marketing. With the growing demand for professionals trained in the analysis and management of large amounts of information, this training will help you acquire the essential skills you need to excel in a booming industry. You'll learn how to process data in strategic decisions, optimize the digital advertising and personalize the customer experience, enabling you to make informed decisions. This online course will give you the flexibility to learn at your own pace, equipping you with tools that will position you as a valuable asset in any organization.

Objectives

  • Understanding What It Is Big Data and its importance in today's business world.

  • Identify the value of the storage y data extraction for decision-making.

  • Recognize the role of the  Open Data  and the  Public Information in Marketing.

  • Using Big Data to Improve strategies from digital marketing  customized.

  • Analyze how Big Data  optimizes the digital advertising.

Syllabus

LEARNING UNIT 1. BIG DATA 1. Characteristics of Big Data 2. Data Collection 3. Data Analysis 4. Data Visualization LEARNING UNIT 2. BIG DATA MARKETING 1. How Big Data Supports the Decision-Making Process 2. Operational Decision-Making 3. Strategic Marketing and Big Data 4. What Does a Digital Marketing Plan Entail? 5. Personalizing the Customer Experience 6. Optimizing Digital Advertising with Big Data
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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