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Integrated Marketing Communications

Industry-Specific
Digital Skills

Marketing and Communications

Duration

70 hours

PRESENTATION

The Integrated Marketing Communications Course It offers you the opportunity to immerse yourself in a field that is constantly growing and in high demand. In an environment where effective communication is key, this course equips you with the skills you need to excel in the field of marketing. You’ll learn how to manage sales promotion, gain an in-depth understanding of public relations, and discover the power of sponsorship and the marketing live and interactive. With a focus on digital communication, you’ll prepare to tackle the challenges of modern marketing by optimizing promotional strategies and leveraging online public relations. Choosing this course is an investment in your future, providing you with the essential tools to excel in a dynamic and expanding industry. With a flexible online format, you’ll be able to gain valuable knowledge from anywhere, tailored to your needs.

Objectives

  • Understanding the components The key to integrated marketing communication.

  • Identify the tactics effective for online sales promotion.

  • Apply techniques to manage public relations during crises.

  • Evaluate the effectiveness of different types of marketing sponsorships.

  • Develop strategies for direct marketing using databases.

  • Implement media conventional for effective direct marketing.

  • Analyze the efficiency promotional strategies in the digital environment.

Syllabus

TEACHING UNIT 1. COMMUNICATION AND ITS COMPONENTS 1. What is communication? 2. Marketing as the foundation of digital communication 3. Other components of marketing 4. Integrated Marketing Communication (IMC) TEACHING UNIT 2. SALES PROMOTION 1. Introduction 2. Characteristics and Objectives of Sales Promotion 3. Promotional Strategy 4. Promotional Tactics 5. Online Sales Promotion 6. Measuring Promotional Effectiveness TEACHING UNIT 3. PUBLIC RELATIONS 1. Nature and Concept of Public Relations 2. Reasons for the Development of Public Relations 3. Public Relations Techniques 4. Events and Trade Shows 5. Communication in a Crisis 6. Public Relations on the Internet TEACHING UNIT 4. SPONSORSHIP 1. Concept, Reasons, and Objectives of Sponsorship 2. Types of Sponsorship 3. Evaluating the Effectiveness and Efficiency of Sponsorship TEACHING UNIT 5. DIRECT AND INTERACTIVE MARKETING 1. Direct marketing today 2. Variables in direct marketing 3. The database 4. Conventional media for direct marketing 5. Direct marketing in mass media
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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