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Innovation in Marketing

Corporate
Digital Skills

Business Management and Finance

Duration

25h

PRESENTATION

The training program on Innovation in Marketing is relevant in today's market because of the the growing importance of technology and innovation in companies' digital marketing and sales strategies. This course covers essential topics such as keys to development from innovation mindset to value proposition innovation and disruptive marketing techniques. By choosing this course, students will gain practical knowledge to carry out innovative marketing, designing proposals tailored to the target audience and executing campaigns based on best practices and recent success stories. Students will learn to develop marketing proposals that drive the e-commerce and digital marketing strategy to the next level.

Objectives

– Learn the basics of innovation and creative thinking.

– Discover firsthand everything related to the development and implementation of innovative products and services.

– Master the structure that must be followed to implement an automated marketing strategy.

– Understand the key actions for the successful launchor an innovative marketing campaign.

Syllabus

TEACHING UNIT 1. INNOVATIVE MINDSET

  1. Creative Thinking
  2. Stages of Creativity
  3. Search for New Ideas
  4. Creativity Techniques
  5. Creative Conflict Management

TEACHING UNIT 2. INNOVATION IN PRODUCTS AND SERVICES

  1. Stages of Development and Life Cycles
  2. Market Entry
  3. Development Methodologies

TEACHING UNIT 3. INNOVATIVE MARKETING

  1. Opportunities for Innovation Arising from Globalization
  2. How to Create New Markets Through Innovation
  3. New Markets, New Opportunities

LEARNING UNIT 4. MARKETING AUTOMATION

  1. Marketing Automation: Concept and Case Studies
  2. Marketing Automation Tools
  3. Automated Advertising and Promotion
  4. Automating Customer Relationships
  5. Data Management and Analysis in Marketing Automation
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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