Information Technology Applied to Business

TEACHING UNIT 1. THE CONTRIBUTION OF ICT TO BUSINESS: NEW OPPORTUNITIES.

1. Internet in the Workplace: Overview and Recent Developments
2. Productivity in the New Economy
3. New Ways of Organizing Work
4. Telework
5. Spain in the New Economy
6. ICT, New Work Practices, and Productivity

TEACHING UNIT 2. BUSINESS ORGANIZATION: STRATEGIES IN ICT.

1. The Relationship Between the IT Organization and the Business
2. Best Practices in Service Management: ITIL
3. Service Level Management
4. Capacity Management
5. IT Service Continuity Management
6. Availability Management
7. Financial Management of IT Services
8. Customer Service Center

TEACHING UNIT 3. ICT NEEDS OF VARIOUS BUSINESS ORGANIZATIONS.

1. ICT in Large Companies
2. The Impact of Technology on Business Results
3. ICT in SMEs
4. ICT in Public Administration

TEACHING UNIT 4. SYSTEM DEVELOPMENT AND OUTSOURCING.

1. Classification
2. Types of services covered
3. Key Factors in Development
4. Major Obstacles
5. Outsourcing Service Providers
6. Steps to Follow in an Outsourcing Process
7. Insourcing

TEACHING UNIT 5. ICT BUSINESS PLANS: INFORMATION SYSTEMS PLANNING.

1. Introduction
2. The Information Systems Plan (PSI)
3. Start of the PSI
4. Definition and Organization of the PSI
5. Analysis of Relevant Information
6. Identification of Requirements
7. Study of Current Information Systems
8. Information Systems Model Design
9. Definition of Technology Architecture
10. Definition of the Action Plan
11. Review and Approval of the PSI
12. Participation in the activities of the PSI process

TEACHING UNIT 6. SECURITY IN ONLINE COMMERCIAL TRANSACTIONS.

1. Presentation
2. Electronic Signature and Digital Certification
3. Electronic Invoicing

TEACHING UNIT 7. MARKETING IN THE NEW ECONOMY.

1. CRM: Customer Relationship Management
2. SCM: Supply Chain Management
3. CRM and SCM within Integrated Management Systems

TEACHING UNIT 8. BUSINESS PROCESSES.

1. What are processes?
2. The Role and Importance of Processes in a Company
3. The Difference Between Traditional Management and Process Management
4. Process Owner
5. From Process Management to Process-Based Management
6. Processes as the Foundation of Organizational Management
7. Methodology for Functional Process Models: IDEFO
8. ICT Tools for Process-Based Management

TEACHING UNIT 9. E-COMMERCE.

1. Introduction to E-Commerce
2. Toward E-Commerce
3. The E-Commerce Marketing Plan
4. Technological Aspects of E-Commerce
5. Regulatory Aspects of E-Commerce
6. E-commerce Applications

TEACHING UNIT 10. TELEMARKETING.

1. The Internet in the Business World
2. Market Segmentation on the Internet
3. How to Attract Customers Online
4. Communication on the Internet
5. The Internet as a Distribution Channel
6. Product Portfolio