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Inbound Marketing Strategy

Industry-Specific
Digital Skills

Marketing and Communications

Duration

3:00 p.m.

PRESENTATION

Thanks to this Inbound Marketing Strategy Course You'll learn how this technique can help your business and what advantages it offers compared to other traditional marketing tools. You'll gain specific skills in the area of Inbound Marketing and you'll be responsible for developing strategies to attract and retain customers. In addition, you'll be responsible for managing the digital strategy for the company, creating relevant, high-quality content for users. Gain access to a completely hands-on training program tailored to the current needs of the job market, since all companies need professionals who specialize in digital marketing strategies.

Objectives

  • Develop a strategy in digital marketing.

  • Design shares specific to each stage of the conversion funnel.

  • Understanding the life cycle of the customer from the moment they come into contact with a brand until they make a purchase.

  • Build long-lasting relationships with customers.

  • Strengthen the loyalty and consumer loyalty.

  • Create a strategy effective content marketing.

Syllabus

TEACHING UNIT 1. INTRODUCTION TO INBOUND MARKETING 1. What Is Inbound Marketing? 2. Content Marketing 3. Viral Marketing 4. Video Marketing 5. Online Reputation 6. The Importance of the Conversion Funnel LEARNING UNIT 2. ATTRACTION PHASE 1. Content Management System (CMS) 2. WordPress Blogs 3. SEO 4. Social Media LEARNING UNIT 3. CONVERSION PHASE 1. Introduction 2. Forms 3. Call to Action 4. Landing Pages 5. A/B Testing 6. Conversion Rate Optimization (CRO) LEARNING UNIT 4. CLOSING PHASE 1. Introduction 2. Relationship Marketing 3. Customer Relationship Management (CRM) 4. Email Marketing LEARNING UNIT 5. DELIGHT PHASE 1. Introduction 2. Surveys 3. Smart Content 4. Social Media Monitoring
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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