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Inbound Business Strategy

Corporate
Digital Skills

Business Management and Finance

Duration

40 hours

PRESENTATION

This Inbound Business Strategy Course is based on the inbound marketing methodology, which differs from traditional approaches to marketing «outbound» activities such as cold calls and intrusive advertising. Instead of interrupting potential customers, the inbound It seeks to attract them voluntarily by offering useful and engaging information. Inbound marketing is based on the premise of providing value to the customers before asking them for anything in return. It aims to build trust and relationships, which ultimately leads to more qualified leads and loyal customers.

Objectives

  • Learn how to design and implement an Inbound Marketing strategy to improve the quality of the leads and increase the business revenue.

  • Understanding how the Social Media Strategy.

  • Understanding Branding and Positioning Through the analysis and online reputation.

Syllabus

TEACHING UNIT 1. INBOUND MARKETING (EMAIL MARKETING, CONTENT MARKETING, BLOGS, BUYER PERSONA)

  1. Inbound Marketing vs. Content Marketing
  2. Stages of Inbound
  3. Permission Marketing
  4. Email Marketing
  5. A/B testing
  6. Types of Strategies
  7. Newsletter and Blog
  8. Content Curation
  9. Storytelling
  10. What Is a Blog and What Does It Offer?
  11. My First Blog
  12. Design and Templates
  13. How to Highlight It on the Web: Tools
  14. Types of Strategies
  15. Newsletter and Blog
  16. Content Curation
  17. Introduction to the Buyer Persona
  18. How to Create Your Buyer Persona
  19. Tools

TEACHING UNIT 2. SOCIAL MEDIA STRATEGY

  1. What is a Community Manager?
  2. Duties and Responsibilities of a Community Manager
  3. Goals of the Community Manager
  4. Skills and Abilities in Social Media Management
  5. Success Stories in Social Media Management

TEACHING UNIT 3. MONITORING AND ACTIVE LISTENING

  1. Why is this important?
  2. Tips for Active Listening
  3. Benefits of Active Listening
  4. Monitoring Tools

TEACHING UNIT 4. BRANDING AND POSITIONING

  1. What is a brand?
  2. Branding
  3. Brand Status: Image, Positioning, Reputation, and Territory
  4. Branding and Corporate Identity Techniques
  5. Online Branding: Use of the Internet and Social Media
  6. Trends
  7. The Importance of Online Reputation
  8. Starting Point
  9. Building an Online Reputation
  10. Crisis Management Plan
  11. Online Reputation Analysis
  12. Conclusion
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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