Contact
Request a demo

How to Start a Business from Scratch

Cross-cutting
Digital Skills

Soft skills

Duration

2:00 p.m.

PRESENTATION

Entrepreneurship is considered one of the activities more appealing, given the degree of personal growth it involves, and at the same time more complex, given the difficulty of establishing a model of business innovative, profitable, and sustainable over time. Throughout this training course on “How to Start a Business from Scratch,” we’ll offer you a series of skills, techniques y recommendations Things to consider when developing a new business idea or project. Discover how to validate a business idea and get it off the ground through a series of clearly defined steps.

Objectives

  • Developing an Entrepreneurial Mindset what you need to get started.

  • Analyze the environment and your resources in preparation for Identify and validate business ideas.

  • Defining Our Target Customer Using a Buyer Persona and identify the points of contact with the customer journey.

Syllabus

TEACHING UNIT 1. THE ENTREPRENEURIAL MINDSET AND STAGES OF ENTREPRENEURSHIP 1. The Adventure of Entrepreneurship and Startups 2. Analysis of Skills and Trends 3. Viability and Feasibility Factors 4. Resources and Skills for Entrepreneurship 5. Project Viability Indicators 6. Phases of Entrepreneurship TEACHING UNIT 2. DESIGN YOUR INNOVATIVE AND PROFITABLE BUSINESS MODEL 1. Innovation and Design Thinking 2. Creativity and Brainstorming 3. Defining the Customer, Buyer Persona, and Customer Journey 4. Distinguishing Features of a Good Business Idea 5. Define Your Model with the Business Model Canvas 6. Determine Your Minimum Viable Product (MVP) 7. Conversion Funnel 8. Lean Startup Methodology LEARNING UNIT 3. DEFINE THE STRATEGY TO DRIVE YOUR BUSINESS MODEL 1. Your Brand Identity 2. Define Your Purpose and Values 3. SWOT Analysis to Assess Your Current Situation 4. CAME Analysis to Set Your Goals and Strategy 5. Define Your SMART Goals 6. Organizational and Operational Strategy 7. Financial Strategy 8. Marketing and Sales Strategy 9. Action Plan and Metrics to Measure Success
Request for Information

Related MOOCs

Course

Workplace Risk Prevention, Ergonomics, and Mental Health

The Course on Workplace Risk Prevention, Ergonomics, and Mental Health addresses the growing need to ensure environments...
Read more
Course

Digital Disconnection and Legal Compliance in the Workplace

In the age of remote work, hyperconnectivity has put companies under the scrutiny of the Labor Inspectorate....
Read more
Course

The Right to Digital Disconnection, Health, and Work Ethics

In a world of global digitization, hyperconnectivity has gone from being an advantage to becoming a challenge...
Read more

Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
Scroll to Top