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How to Make Your Content Go Viral

Cross-cutting
Digital Skills

Digital Skills

Duration

10 a.m.

PRESENTATION

Thanks to the course at How to Make Your Content Go Viral you'll be able to experience firsthand the success factors to make your content go viral and spread like wildfire across the web. Emotion, humor, fun, controversy… There's no magic formula! but you will learn the The most effective techniques and strategies for creating engaging, high-impact content that will encourage users to share and spread them on social media and other online platforms and channels.

Objectives

– Learn the techniques of Persuasion to Make an Impact with high-quality content for your target audience.

– To learn firsthand everything related to the content going viral online, with an emphasis on the advantages and also in the drawbacks or risks what is involved in carrying out a campaign to viral marketing.

– To know What elements and factors are necessary? include when creating an irresistible message so that it has a great reach and visibility.

– Knowing how to create a campaign for viral marketing step-by-step success.

– Be aware of what doesn't work and what not to do when creating and sharing viral content.

– Learn about the best online platforms for carrying out an effective campaign viral marketing.

Syllabus

LEARNING UNIT 1. WIN OVER YOUR TARGET AUDIENCE

  1. The audience: a key factor in making content go viral
  2. The 7 Soft Skills You Should Consider in Your Buyer Persona to Create Relevant Content
  3. Principles of Persuasion to Apply to Your Viral Marketing Campaigns
  4. Tips for Connecting Emotionally with Your Target Audience

TEACHING UNIT 2. KEYS TO MAKING YOUR CONTENT GO VIRAL

  1. Success Factors for Creating Viral Content
  2. High-Impact Emotions: The «Trigger» That Will Make Your Content Go Viral
  3. Controversial Content: Controversy as a Key Ingredient for Going Viral
  4. Types of Viral Content

TEACHING UNIT 3. CREATING SUCCESSFUL VIRAL MARKETING CAMPAIGNS

  1. How to Increase the Reach of Your Posts Through Owned, Paid, and Earned Channels
  2. Viral Marketing Techniques to Increase the Reach of Your Campaigns
  3. Steps to Create a Viral Marketing Campaign
  4. The Best Online Platforms for Making Your Content Go Viral
  5. Pros and Cons of Content Going Viral

TEACHING UNIT 4. SOCIAL MEDIA AS A DRIVER OF VIRAL SPREAD

  1. How to Design and Plan a Viral Social Media Campaign
  2. Video: The quintessential viral format
  3. Influencers: The Perfect Way to Get Your Content in Front of Millions of People
  4. Clever, Not Deceptive Advertising: Social, Ethical, and Legal Aspects of Content Going Viral
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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