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How to Maintain Customer Loyalty

Industry-Specific
Digital Skills

Other Sectors

Duration

35h

PRESENTATION

The companies They have spent years studying and analyzing the practices and actions that lead to loyalty among its customers, as well as the benefits they offer the company. Building customer loyalty is so important that companies meticulously design strategies aimed at attracting and retaining different customer profiles, using various marketing tools to do so. That is why it is also essential to understand the tools and tactics that are used to build customer loyalty. Through training in How to Maintain Customer Loyalty, you'll learn how marketing and strategic management influence customers' purchasing decisions, as well as how to maintain a healthy relationship between company y customer.

Objectives

  • Identify the different profiles customers.

  • Analyze the causes factors that drive customer loyalty.

  • Identify the factors that set companies apart in order to achieve loyalty.

  • Understanding how to create added value is key to generating loyalty to the brand. 

Syllabus

TEACHING UNIT 1. THE CUSTOMER

  1. The customer
  2. Customer Behavior
  3. Customer Needs
  4. Types of Customers
  5. Customer Behavior Analysis
  6. Factors Influencing Customer Behavior
  7. Customer Behavior Models

TEACHING UNIT 2. CUSTOMER LOYALTY

  1. Relationship Marketing
  2. The Marketing Approach
  3. Relationship Marketing (CRM)
  4. Concept of Loyalty
  5. Today's Customer
  6. Market Orientation vs. Product Orientation
  7. Concept of Loyalty

TEACHING UNIT 3. CAUSES AND CONSEQUENCES OF LOYALTY

  1. Reasons for Loyalty
  2. Customer Perception
  3. The product factor
  4. The brand
  5. The Price Factor
  6. Distribution channel
  7. The Promotion
  8. Consequences of Loyalty

TEACHING UNIT 4. LOYALTY MANAGEMENT

  1. Introduction
  2. Business Differentiation
  3. Cornerstones of the Company
  4. Internal Customer Loyalty
  5. Investor Loyalty
  6. The Ladder of Loyalty
  7. Delivering Value to the Customer

TEACHING UNIT 5. CUSTOMER LOYALTY AND RETENTION

  1. Preliminary Considerations
  2. Practical Aspects of Negotiation
  3. Strategies for Closing the Sale
  4. How to Provide Excellent After-Sales Service
  5. Loyalty Programs
  6. Design of the Loyalty Program
  7. Measuring Loyalty Programs
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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