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Hotel Marketing

Industry-Specific
Digital Skills

Hospitality and Tourism

Duration

12:00 p.m.

PRESENTATION

The Hotel Marketing Course offers you the opportunity to dive into the vibrant world of tourism marketing, a booming sector with a growing demand for skilled professionals. In a landscape where the digital innovation and the smart tourism are essential; this course will equip you with the key skills you need to stand out. You’ll learn how to use tools such as SEO, SEM, and inbound marketing, which are essential for attracting and retaining customers in a highly competitive environment. In addition, you’ll learn about the strategic use of metasearch engines such as TripAdvisor and Trivago, as well as advanced revenue management techniques to maximize revenue. You’ll also become familiar with digital analytics and online reputation—crucial components for ongoing success. The online training gives you the flexibility to learn at your own pace, allowing you to apply the knowledge you gain to your current or future work environment.

Objectives

  • Analyze the main innovations in tourism.

  • Getting to Know the New Digital Tourist and the operation of smart destinations.

  • Create a strategy traveler journey and guest experience.

  • Understanding and knowing how to take advantage of the advantages of metasearch engines

  • Knowing how to develop a SEO strategy y SEM and develop an inbound strategy using content marketing, social media, web analytics, CRM, and marketing automation.

Syllabus

TEACHING UNIT 1. DIGITAL INNOVATION IN TOURISM 1. Introduction to Digital Innovation in Tourism 2. Trends in the Digital Transformation of Tourism. TEACHING UNIT 2. THE DIGITAL TOURIST AND SMART DESTINATIONS 1. Introduction to Digital Tourism and Smart Destinations 2. The Digital Traveler 3. Smart Destinations TEACHING UNIT 3. TRAVELER JOURNEY AND GUEST EXPERIENCE 1. Introduction to the Traveler Journey and Guest Experience TEACHING UNIT 4. METASEARCH ENGINES: TRIPADVISOR, TRIVAGO, AND GOOGLE HOTEL ADS 1. Introduction to metasearch engines 2. Factors to consider with metasearch engines 3. TripAdvisor 4. Trivago 5. Google Hotel Ads TEACHING UNIT 5. REVENUE MANAGEMENT TECHNIQUES 1. What Is Revenue Management? 2. Upselling 3. Cross-Selling 4. Overbooking 5. Forecasting TEACHING UNIT 6. SEO and SEM 1. Introduction to SEO and SEM 2. SEO 3. SEM TEACHING UNIT 7. INBOUND MARKETING AND CONTENT MARKETING 1. Inbound Marketing 2. Content Marketing 3. Differences and Relationship Between Inbound Marketing and Content Marketing 4. Inbound Marketing Strategies for Hotels LEARNING UNIT 8. SOCIAL MEDIA STRATEGY FOR HOTELS 1. The Importance of Social Media for Hotels 2. Social Media Strategies for Hotels 3. Analysis of Hotel Social Media Profiles LEARNING UNIT 9. DIGITAL ANALYTICS AND ONLINE REPUTATION 1. Introduction to Digital Analytics and Online Reputation 2. The Importance of Digital Analytics for Hotels 3. Google Analytics: Audience Reports, Acquisition Reports, Behavior Reports 4. Online Reputation LEARNING UNIT 10. CRM SYSTEMS AND MARKETING AUTOMATION 1. CRM (Customer Relationship Management) System 2. The Role of CRM in a Company’s Marketing 3. Defining a CRM Strategy 4. Integrating CRM into the Online Strategy 5. Components of a CRM Program 6. Marketing Automation 7. Lead Nurturing 8. Lead Scoring
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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