Contact
Request a demo

Globalization and International Marketing

Corporate
Digital Skills

Business Management and Finance

Duration

40 hours

PRESENTATION

The globalization It is an indisputable fact that affects everyone areas of society. This has affected the economy and the markets, not only domestically but also internationally, and has led to a series of changes in organizations and in the way business is conducted. With this training program in Globalization and International Marketing You'll be able to navigate the industry and explore the essential elements of the global markets and define the business strategies marketing in this field.

Objectives

  • Explore the essential elements of the global markets and define corporate marketing strategies in this area.

  • Learn how to analyze and select international markets.

  • Understanding how the Logistics in Globalization.

  • Understanding the Fundamentals of Global Marketing.

Syllabus

TEACHING UNIT 1. THE GLOBAL ECONOMY

  1. Globalization: Causes, Characteristics, and Trends
  2. New Foundations of Competitiveness
  3. The WTO and International Trade Rules
  4. International Organizations and Bodies
  5. Geographic Relocation
  6. Economic Integration

TEACHING UNIT 2. EXPLORATION AND ANALYSIS OF GLOBAL MARKETS

  1. Methodology
  2. Sources of Information
  3. Examination Methods
  4. Analysis Systems
  5. Overall SWOT Analysis

TEACHING UNIT 3. BUSINESS STRATEGIES

  1. Global Scenarios
  2. Strategy Development
  3. Comprehensive Work Plans
  4. Support Policies
  5. Balanced Scorecard

TEACHING UNIT 4. MARKETING AND FOREIGN TRADE

  1. Fundamentals of Global Marketing
  2. Introduction to International Trade
  3. Logistics in the Age of Globalization
  4. Internal and External Organization
Request for Information

Related MOOCs

Course

Workplace Risk Prevention, Ergonomics, and Mental Health

The Course on Workplace Risk Prevention, Ergonomics, and Mental Health addresses the growing need to ensure environments...
Read more
Course

Digital Disconnection and Legal Compliance in the Workplace

In the age of remote work, hyperconnectivity has put companies under the scrutiny of the Labor Inspectorate....
Read more
Course

The Right to Digital Disconnection, Health, and Work Ethics

In a world of global digitization, hyperconnectivity has gone from being an advantage to becoming a challenge...
Read more

Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
Scroll to Top