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Fundamentals of an Internet Marketing Plan

Corporate
Digital Skills

Business Management and Finance

Duration

70 hours

PRESENTATION

This training in Fundamentals of an Internet Marketing Plan provides a comprehensive introduction to the key principles of digital marketing and how to apply them effectively in the online environment. Throughout this program, participants will explore essential marketing concepts, including the evolution of marketing and the fundamental variables that influence marketing strategies on the Internet. Participants will learn how to use these tools to reach their target audience and increase visibility of their products or services online. It addresses the commercial website design effective, emphasizing the importance of content, narrative style, and load time optimization to provide a positive user experience.

Objectives

  • Understanding the fundamental concepts marketing and its evolution in the digital environment.

  • Analyze the variables key to marketing on the Internet and its application in effective strategies.

  • Become familiar with the online marketing tools and learn how to use them in successful campaigns.

  • Acquire skills to design and optimize websites effective salespeople.

Syllabus

TEACHING UNIT 1. BASIC MARKETING CONCEPTS

  1. Marketing: Concept and Evolution.
  2. Market elements.
  3. Marketing variables.
  4. Marketing Plan.

TEACHING UNIT 2. INTERNET MARKETING

  1. Digital Marketing Plan.
  2. Product.
  3. Price.
  4. Distribution.

TEACHING UNIT 3. ONLINE PROMOTION AND PROMOTIONAL TOOLS

  1. Email campaign.
  2. Banner.
  3. Classified ads.
  4. Partner Programs.
  5. Search engines.
  6. Autoresponders.
  7. News Groups.
  8. Bulletin-E.
  9. Customer Relationship Management (CRM) software.

TEACHING UNIT 4. DESIGNING AN EFFECTIVE COMMERCIAL WEBSITE

  1. Introduction.
  2. The Influence of Content on Design.
  3. Narrative style.
  4. Charging time.
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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