Contact
Request a demo

Green/Eco-Friendly Marketing

Corporate
Digital Skills

Business Management and Finance

Duration

35h

PRESENTATION

Thanks to this training program on Green/Eco-Friendly Marketing You will be able to understand and evaluate the status of environmental marketing strategies that need to be implemented in light of the eco-friendly business projects, which require the implementation of a series of cross-cutting measures related to green marketing. In the world of business and marketing, it is necessary to understand the different areas of management marketing y communication, within the field of marketing and public relations. Providing the necessary expertise for policies environmental strategic and commercial marketing. As well as corporate social responsibility policies within the marketing department.

Objectives

  • Understanding the importance of the green marketing.

  • Study the fundamentals of management focused on market analysis.

  • Analyzing the customer relationship as a key factor strategic in green marketing.

  • Understanding the importance the implementation of environmental measures.

  • Moving from traditional marketing to the new relationship-based marketing.

  • Position green/eco-friendly marketing as business priority.

Syllabus

TEACHING UNIT 1. MARKETING WITHIN BUSINESS STRATEGY 1. The fundamentals of market-oriented management 2. Market analysis 3. The customer relationship as a strategic key 4. From traditional marketing to the new relational marketing 5. Customer Loyalty Elements as a Strategic Key to Sales Management 6. Practical Content 7. Definition of the Concept of Marketing TEACHING UNIT 2. APPLICATIONS OF MARKETING 1. Direct marketing 2. Industrial marketing 3. Services marketing 4. Social and public marketing 5. Internal marketing 6. Practical content TEACHING UNIT 3. MARKET RESEARCH AND SEGMENTATION 1. Consumer behavior 2. Market segmentation 3. Market research 4. Practical content TEACHING UNIT 4. CORPORATE SOCIAL RESPONSIBILITY 1. Corporate Social Responsibility 2. Implementation of Corporate Social Responsibility Practices TEACHING UNIT 5. GREEN MARKETING AND SPORTS 1. The Need for a «Green» Marketing Plan Applied to Each Sports System TEACHING UNIT 6. SUSTAINABLE DEVELOPMENT 1. Introduction 2. Development and the Environment 3. Sustainable Development 4. Human Rights and Sustainable Development 5. International Environmental Law 6. What Can We Do?
Request for Information

Related MOOCs

Course

Workplace Risk Prevention, Ergonomics, and Mental Health

The Course on Workplace Risk Prevention, Ergonomics, and Mental Health addresses the growing need to ensure environments...
Read more
Course

Digital Disconnection and Legal Compliance in the Workplace

In the age of remote work, hyperconnectivity has put companies under the scrutiny of the Labor Inspectorate....
Read more
Course

The Right to Digital Disconnection, Health, and Work Ethics

In a world of global digitization, hyperconnectivity has gone from being an advantage to becoming a challenge...
Read more

Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
Scroll to Top